Smart Mobile Marketing Tips For Your Business
Mobile marketing can also be commonly known as wireless marketing although wireless
is not necessarily mobile, which can cause confusion in the use of the term. This article can help you better understand what mobile marketing is and is not and to help you see if this can be a type of marketing that you can benefit from.
When creating Quick Response codes (or QR codes), try using a URL shortening service first. By using the URL shortening service, you can create a simpler QR code, as QR code complexity is determined by the number of characters in any block of text that you use. A block of text with less characters creates a simpler QR code that is easier to scan.
QR codes are the wave of the future when it comes to advertising. QR or quick response codes use an image that is scanned into a mobile device and hold a bit of information. Use QR codes to link mobile exclusive discount coupons or product information for your business.
A key element to mobile marketing success is to target your message whenever possible. If you have known buying habits of customers, your advertising and marketing should be targeted towards the buying habits of these customers. You already have your foot in the door with them, so why not go with what has already been successful with them.
Be sure to lay claim to your business in each social network's location pages. In mobile marketing, it's all about location, location, location. Smart mobile devices, all have location awareness built into their systems, so users can tell what is around them. Make sure they can find you by claiming your page on sites, like Foursquare, Facebook Places, Gowalla and Google Places.
Your mobile ad campaign must be cross-platform compatible, on every major device to maintain your customer base and their attention. If your ad only works on Android, then those are the only customers you will reach! If those with a Blackberry see a jumbled mess, your message is lost. Be sure to keep the compatibility, far reaching with every mobile ad.
Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.
Mobile Marketing
Align your mobile marketing campaign with the holidays and big events. Use the holidays to make your marketing campaign sparkle. Use the sporting event to your advantage. Make a special code for everyone to text for a chance to win. Using these events will help to make your business a success.
When sending out content that uses mobile marketing, be sure to always use the customer's provided name. This is important because you want to make the customer feel as they are special and want to make it seem as thought the message is being sent directly to them only.
Don't concentrate so much on finding the time and the budget for social media. Focus instead on the integration of mobile marketing and social media into your business. You may be surprised to find out the things that you are currently unable to do because you are not yet mobile-marketing friendly. Concentrate on leveraging what you can.
Mobile Marketing Company
To make sure your needs as an advertiser are met, take the time to find a mobile marketing company that's a good fit for you. Many companies specialize in marketing certain types of products or in certain aspects of mobile marketing, and may not excel at what you need them for.
As explained above, mobile marketing is also called wireless marketing but wireless marketing isn't always necessarily mobile. Therefore, the term can be confusing or misleading and mobile marketing also has many methods. By reading this article, it has helped you to comprehend what wireless marketing truly is and what it is not.
by: Andrew Gallop
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