Smarter Business Decisions With Advanced Analytics

Not long ago, the idea of a business forecast was a simple

, spreadsheet-based extrapolation of previous performance. Today, however, business executives are recognizing the need for more advanced analytics and moving beyond reporting and business intelligence to more sophisticated analytics forecast. The arrival of this market trend is reinforced by industry analysts whose optimistic indicate that advanced analytics will be a driving force in the BI market. It is said that advanced analytics tools will become more relevant in an organization's daily operations as the opportunity to embed such tools into analytic applications increases.

Advanced analytics are valuable tools that can help businesses of all sizes make faster, smarter decisions to ensure innovative business models. It goes far deeper into the actual reason of a situation and the likely outcomes. The effect of advanced analytics on an organization is helping to identify trends and likely behaviors of suppliers, customers, partners and competitors and this insight enables organizations to make cost-saving and profit-maximizing decisions. They help spotlight clever ways to improve business processes and serve customers better much ahead of the competition.

To drive better decision management, the business intelligence (BI) market, organizations are focusing more on quantitative analysis and analytics tools to help them optimize and improve. The right data can provide actionable insights to tell you whats working and plan your strategy accordingly. Advanced analytics are a staple in business life, but having the right tool for the job, and using it effectively, remains a challenge.

Advanced analytics help enterprises become more efficient with marketing efforts with and have become highly essential to the delivery of high-value, decision-oriented functionality like forecasting, prediction, simulation and optimization. Whether aimed at strategic or operational issues, advanced analytic applications can dramatically improve the consistency and quality of decision making throughout an organization, enabling decisions that are based on quantified costs, benefits and risks, instead of sheer instinct. At the same time, they accelerate the decision-making process, allowing managers to focus their time and attention on more pressing issues.

Invest in a solution that can analyze data in real-time from across social, mobile and web platforms to allow game developers and social commerce companies to continuously improve customer acquisition, engagement and social game monetization campaigns. The solution you opt for must modernizes your social media analytics to go beyond simple metrics and yesterdays measurements, and also allow you to focus on social analytics to understand the segments that drive the most revenue. Build a sustainable competitive advantage through adaptive and embedded analytics with the right solution.

by: Gladeyas

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