Sms Marketing Is New Age Advertising

With people becoming ever so busy, we have no time to observe the varied advertisements going on around us

. Most of the time, we are engrossed with our laptops or our mobile phones. So does this mean that advertisers will stop marketing their products? Definitely not! These are the times when mobile advertising steals the show.

Almost everyone has a mobile and that is what they use to communicate with others and keep tab of their work. That is the reason SMS marketing is becoming so popular. No matter how busy you are, SMS does not bother anyone. Once the SMS is delivered, it stays in your mobile inbox until you have the time to read it and either respond to it or delete it. Due to this advantage, advertisers create SMS with short crisp product details, sometimes lazed with animation or multimedia messages. This way the message can gain the attention of the reader and make him/her want to enquire about the product or service.

Easy as it is to understand that product marketing via SMS is really effective. It is also evident that this SMS needs to be sent out to a large target group. Once a product is designed, its target group is also identified. A database is created with the potential customers' mobile numbers. It would be quite painstaking for a person to send out the same SMS to numerous people. So the smart way to send the SMS would be to do it in bulk. Bulk SMS service allows advertisers to send the same SMS to numerous people all at the same time. This is taken care of with the help of a software. This software allows people to send bulk SMS from a computer itself. The messages can be composed on the PC, sent to the intended recipients and their replies can be stored in the mailbox. All one has to do is set up an e-mail id to send out these messages.

There are two types of SMS that are sent out for mobile marketing; the ones with a short code and the others with a long code. The short code SMS are the ones that are sent out from mobile numbers consisting of 4 to 5 digits, while the others have 10 digits. The latter are connected to all major cell phone networks and reach urban and rural areas alike. They are cost effective, take very little time to reach the recipients, they can be used for texting and mailing and these codes can be used to reply to the promotional messages. You can send in your feedback and your queries about the products and services that are being advertised to the number from where the SMS has been sent.

by: Srinivas Sakhare

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