Sms Mobile Marketing - Annoying Or An Effective Form Of Promoting Your Business?

Although traditional marketing techniques, such as posters

, billboards, TV and radio commercials and publicity stunts continue to garner success for many businesses, technological innovation provides today's marketers with yet more powerful means to deliver their brands. Online marketing is much-discussed, and certainly has an emphatic array of advantages, but sms text marketing can be an even more powerful tool if used correctly. The ability to deliver a brand's identity directly into the palm of the consumer's hand is something that business owners and marketing experts of the past could only dream of. Now it's a reality, but in order to utilise SMS fully, an API must be used. Short Messaging Service (SMS) is used by all mobile phones, and has its own computer language, completely separate to that of a website or email for instance.

In order for SMS to communicate with other computer programs, an Application Programming Interface (API) must be used in order to remove this language barrier. Such software is used frequently in business and home computing alike, for the purposes of compatibility and efficiency. For example, Windows 7 could be run on a Mac computer if sufficiently decoded and translated by an API. Once the language barrier between PC or Mac operating systems and SMS is broken down, it's possible to communicate between the two sides.

This is where the power of SMS marketing lies. Using desktop software and the right databases, a marketer can seek out consumers who are in the product or service's target demographic. From here, it's just a case of producing the promotional material and sending it out in sms marketing messages. Coming across the detailed information required to produce a mass mailing list may be tricky, but this practice can be very rewarding given its direct approach.

Unlike a billboard or poster, an SMS can't be ignored, so using an API to promote a brand via text message does ensure that the consumer gets a good look at the promotional content. Furthermore, SMS APIs can work both ways, adding an interactive element. A perfect example would be an SMS text sent out to promote an event at a night club, to which people could reply in order to secure their place on the guest list and get a free drink.

When used regularly, a strategy such as this promotes word-of-mouth marketing as more people want in on the act, which leads to hugely increased brand awareness and a larger mailing list for future promotions.

by: Jassica Thomson

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