So, You Want to Promote Your Business With No Marketing Budget?
So, You Want to Promote Your Business With No Marketing Budget
?
Conventional business wisdom states that it is impossible for you to market your new business establishment without some kind of upfront advertising capital.
Well, you know what they say about conventional wisdom. There is no way the ideas of old can be applied to the current business climate, as a great many things have changed for the better, and this gives us a fighting chance to make sure our business gets noticed.
Lets assume you are not a marketing expert. The rest of the article gives a list of promotion strategies for you to consider and decide on whether to implement in full, in part, or not at all.
Craigslist. This used to be a no-brainer avenue for putting up ads on your business. However, it has gotten a bit dodgy lately with a proliferation of undesirable ads, so you might not want to put your business in the same neighborhood, just saying.
Print Advertising. Instead of attracting customers, your attempts to put these out might attract advertising folks who want to sell you their services.
Blogging. This is one way of getting great, free advertising from customers doing searches. You have to ensure though, that your articles are written plainly and succinctly, with good grammar and spelling. Learn up a bit of SEO (search engine optimization) with the intention to help come up with an effective writing style and message.
Social Networking. Facebook and LinkedIn are surprisingly and extremely effective in expanding your nascent fan base. Put up a page for your company or product, and be sure to have that mentioned in your business cards and other printed material. Done correctly, you will end up pretty astonished at the number of members gained over time.
Word Of Mouth. This is still the best form of advertising. If your customers are pleased with your service, they will talk about it on forums and community boards. The blogging and Facebook platforms that I have mentioned serve to increase the opportunities for your customers to leave testimonials and thumb-ups.
Chamber of Commerce. Certain types of businesses lend themselves to this method of promotion, so if yours fits the bill, be sure to join your local chamber of commerce and make use of their chamber publications and directories, these being their usual mechanisms for advertising.
One Last Tip. Encourage your customers to spread the word of your services around via the payment of a token fee for successful referrals, perhaps in the form of gift cards to Starbucks, the movies and the like. Try to avoid giving discounts as this tends to undervalue your product.
David writes short, to-the-point art
Now Pay Close Attention --
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