Social Analytics For Rival Schools' New Album Pedals

Social Analytics For Rival Schools' New Album Pedals

Rival Schools is back. "United By Fate," their last full length release, came out in 2001. This week they released an amazing record called "Pedals," on 3.8.2011. Pent up demand at an all time high for this release. This album has potential to be one of this year's best records.

The members of Rival Schools have played a really important part in pushing the boundaries of, well, music. Where to begin? Walter Schreifels, guitar / vox in Rival Schools was inGorilla Biscuits,Youth of Today andQuicksand. Sammy Siegler played drums forJudge,Civ and Youth of Today. Ian Love played guitar inBurn. Rival Schools could have recorded 10 three minute long tracks with dog whistles and folks would have been interested in the record.

Online Sharing Analytics

A great way to gauge the interest in a new release is to analyze social media shares and see if there are any sharing patterns. Fans are embracing "Pedals" and are sharing on their social media platforms.

URL for the deluxe iTunes version with the social media monitoring toolbacktype.comwe see the URL was shared in the following ways:

13 Tweets

19 Shares on Facebook

52 Likes

25 comments on Facebook profiles

This resulted in 147 clicks to the deluxe iTunes album; all traffic was likely qualified clicks from folks looking to pick up the record.

"Wright it Out." The video has been viewed over 35K times after being uploaded on 2.25.2011. The video has been shared heavily on social media including:

84 Tweets

950 Facebook Shares

936 Likes

972 comments on Facebook profiles

The clicks from the video being shared between Facebook and Twitter amount to nearly 9K clicks. This is huge social volume. The term "viral" has been floating around, and this is certainly a case of valuable content being shared virally. These high share numbers demonstrate that consumers found true value in the video and passed it along to their followers.

Rival Schools Social Media Sharing Patters

Patterns emerge from analyzing these two forms of online content and where each was shared. The well produced video could be embedded directly into Facebook profiles, a separator from Twitter and 140 characters. Facebook users were able to see that there was a new Rival Schools video and watch it in Facebook without clicking off of the page.

The band's name is inspired after Capcom's fighting game. The key phrase "Rival Schools" is searched for an average of 2,900 times a month here in the US and the artist's websites, artist sitewww.rivalschools.net and theirMySpace page, are outranking the game's websites in the search engine for those keywords. Great to see the Rival Schools artist site optimized to take advantage of folks searching for the act around the release of "Pedals."

One of the main reasons that one site outranks another in the search engines is the amount of links it has. The Rival Schools site has 352inbound links to it and this is the primary reason it is outranking others with the same keywords.

This record could show on a lot of year end top 50 lists. Give it alisten, it's a great album.

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