Social media is a nice new concept in the market. By media we generally make reference to the print or the electronic media comprising of newspapers, radio and television. Within the modern times media has got an extremely high importance in our public life. For instance, companies use media nowadays for the official launch within their company or service or product. Political parties too make official announcement before the media concerning their new policies or another stuff. Hence you see media in our time has got an exclusive importance in almost every field. But what is this thing called social media, you must be wondering?
Everyone should be aware the Internet along with websites. When you visit different websites you can see advertisements of different services or products or even other websites. This is one way in which internet marketers promotes their company or business in this era of the Internet, through the social media. By definition, you can look at social media as a highly interactive and also fast media. Most of the celebrities nowadays use social media to publish their news and blogs are the most well-known product of the social media in this respect. Online marketing as a whole hugely depends upon this media.
There are a number of differences of social media in the other medias, allow me to provide you with a few of them. Social media is very dynamic unlike other traditional Medias. For instance should you publish your advertisement in a newspaper you can not change it on the same day after it has been published. However your advertisement in a website can be changed every minute, if you wish to. It's less expensive too. For publishing your advertisement within a newspaper you need some potential resources. But in case of social media you can also get it done free of charge. The only similarity of social media with the others is probably in the reach for example, your ad in the newspaper may be seen by zero people. Just as your advertisement within the website may be viewed by none at all.