One of the advantages I have come across using social media is that you can get a
lot of mileage for your company brand through social media (SM) profiles. Adding your brand to your profile and linking it with hundreds of others on the social media is a great idea to boost your brand image.
I have given up on pointing people spending too much time on the Facebook now. I would have shot my teenage son daggers if he were spending a lot of his time on Facebook earlier but now I found a use for this site myself. I have come to realise that SM can actually help you build your sites popularity contributing positively to your sites SEO. In fact try popularizing your website through Facebook and also linking other popular SM sites like Twitter, LinkedIn by giving the latest updates in your company or linking to your blog and so on. One way to look at this is to promote your website to encourage your social connections on SM to connect to your site and also converting them to clients.
Linking the most popular SMs is a good idea. For example, you may link Twitter and LinkedIn through your Facebook profile by asking people to follow in Twitter or connecting in LinkedIn. My general observation is, by and large your profile in one SM site leads to the other.
Sharing your content is way far successful through SM sites. Pasting content from your blog on your wall is useful to arouse curiosity of visitors. It is not required that you paste a lot from the blog from your site but a snippet is enough to make visitors head towards the actual destination. Let content in PDF, video files and audio files be syndicated on your SM pages. Allow people to tag and book mark interesting stuff easily from your SM pages to increase likeability towards your page. Giving your connections RSS feeds through SM can also take your SEO a long way.
SMO complements organic search and contributes positively to Internet marketing of your brand. SEO marketing is a very valuable source to aid your site to top the search lists and generate a good revenue.