Social Media Business Plan - Reaching Your Target Market

There is the ability to do Facebook pages as part of our social media business plan

which we played around with through a launch of a website selling football memorabilia, which gives you the ability to actually put a page up, a website fundamentally or a profile page for a business on Facebook. People can comment on that. It's like a blog/Facebook page so people can feel safe inside Facebook and interact with your business and like your business and so on. So it's worth considering. I think where it works well is in the business to consumer type spaces.

In the business to business work such as, for example, Telco work, using social media for business doesn't really fit because Susie the receptionist is not going to go and like a company that she bought a telephone system for her office for. So it's not really great for that but a lot of the business Beta C material, like if you're in wedding celebrant work, people would like that sort of thing and there could be fit there for sure.

Just recently my assistant handles all of the work that we do over at Flippa which is a website marketplace where you can buy and sell websites. That's a space that we're probably looking to shift into, I suppose trying to become the Warren Buffett of the online world and buy websites and build them up and then sell them. We purchased this domain, we got it for $2100. It was buying businesses online, that's definitely a business model in itself.

On a Facebook page, they've got a page set up and there is a little like button. You can set up one like that for your page as part of social media business plan and you can give offers and that type of thing. It all comes down to having a really clear picture of who your avatar, your ideal client is, and then making sure, are they in this space, is it even worth creating and then to determine whether or not it's something that you'll introduce.

You can jump in and when you're the owner of this page, you get the ability to make a whole lot of changes to it. You'll see a lot of people now using Facebook ppc, you can pay for those ads and then driving the traffic to their Facebook page. I thought, that's genius, that's like Facebook basically saying, pay us money to drive traffic to our pages on our particular domain name.

One of the good things about having a Facebook page, is that if people go to your Facebook page and hit the like button, what can actually happen is when you post something on your Facebook page, it gets pushed straight through to their newsfeed. So basically they're on Facebook looking at Sarah next door has just got dumped by her boyfriend and Scott's done something else in your Facebook stream.

Suddenly it's talking about your business in the middle of that stream and you can do that very effectively, obviously for free, to people who like your Facebook page. It's good in that regard, so I think that's why people are doing pay per click to their Facebook page. It's to do a list for your social media business plan inside Facebook where it feels safe.

by: Jimmy Cox

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