Social Media Marketing : A New Way To Build Your Brand

As the business environment becomes increasingly competitive

, businesses are using new avenues of marketing their services. Social media marketing is one of the forms of marketing that have become highly popular among businesses across the globe. Successful companies now leverage the influence of sites such as Facebook, Twitter, and Google to promote their brand. Advances in technology account for the increasing demand social media experts to assist businesses to move their products and services far beyond their borders. Nowadays, a typical business has a YouTube channel and a Twitter or Facebook account to interact with employees, clients and partners.

For a long time, radio and television have been the main form of advertising for a majority of businesses. However, this means of marketing products and services has proven to be quite costly for these businesses. Social media marketing provides businesses with an alternative marketing strategy that does not cost nearly as much. SMM as a form of marketing ensures the message reaches a vast market because of the technology that it uses.

A majority of customers can access the internet through technology such as mobile phones, tablets, laptops, PCs, and internet TVs among others. This ensures that businesses reach a wider market than they would have had they used traditional forms of marketing. The business environment has become highly competitive, and savvy businesses are taking advantage of the social media revolution to get ahead of the pack by interacting with their customers on a personal level.

There is no doubt that the quality of a product or service that a business offers is an enormous factor in the global market. However, visibility is also an essential factor. Successful businesses now realize that they can leverage the power of blogging technology to pass their message across. Companies allow some of their employees to blog on the company site, and they then post the blog posts to social media sites such as Facebook, LinkedIn and Twitter.

Undeniably, the internet and social media offer a host of opportunities for both large and small businesses to get international recognition at a minimal cost. Therefore, it is imperative that businesses build interactive websites that incorporate the use of social networking technology. This is an immense departure from the traditional static website. Business websites have now taken on a fluid nature. A typical site will have a side bar displaying Twitter activity and a comments section.

Advertising products and services over newspapers is quite costly and there is no guarantee that a business’s target market will see the advertisement. However, social media technology allows a community of users with the same interests to come together and have a conversation. Businesses can increase their influence in the market by participating in these conversations in a professional yet friendly manner. Social networking and blogging sites such as Facebook and Google blogger allow a business to place ads on the profile pages of the business’s target audience. Therefore, SMM is highly efficient as it maximizes the use of resources.

by: Serena Winx

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