Social Media Marketing and Facebook For Business

Social Media Marketing and Facebook For Business

It is time to finally discover how to use Social Media Marketing to attract and engage quality customers and grow your business effortlessly.

There is no better place to build relationships with your prospective customers and getting them to know, like and trust you than on the internet using Social Media.

It gives you the opportunity to connect and engage with your target market through real conversations, so your customers can become interested in your products and services before they even set foot in your business.

According to the 2010 Social Media Marketing Industry Report most consumers would rather work with businesses that have a strong online social media presence. It is also noted that more than 71% of businesses globally, plan on increasing their use of Facebook, Twitter, Youtube and Blogs in 2010.

If you consider the following, you'll see why social media should form part of your marketing efforts:

Facebook has more than 400 million registered users worldwide, 2.5 million in South Africa, and the average user logs on 3 times per day or 19 minutes per session.Twitter adds 300 000 new users daily with 55 million status updates happening every day.

Youtube receives more than 2 billion video views daily and more than 2 hours of video footage are uploaded to the video sharing site every minute of every day.

Clearly your customers are spending a lot of their time on social media sites. Shouldn't your business be doing the same?

Social media should not be seen as another way of pushing your advertising onto your customers. It is a place for networking and building relationships. It gives you the opportunity to share value first before making sales, which will turn your followers into lifelong buyers.

Social media introduces new methods of growing your brand and becoming the authority in your industry. It should form part of every company's marketing strategy. In the past, companies dictated what was said about their brands to a passive audience. Today consumers are becoming more demanding to be a part of the conversation and steering the direction of the company brands.

Make sure to use social media to "Listen" to your marketplace before engaging with them! This way you'll be seen as a member of the community and you'll see your referrals skyrocketing.

Social media is here to stay. It is changing the world in which we live in, back to the days where people talked and communicated with each other before making a purchase decision.

Use this opportunity to grow your business amongst the groups of people who are already talking to each other, and you will flourish for years to come.

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