No matter how big or small your business is, a key success strategy in any business
is to look at your competition, and find ways to appear more appealing and provide better services and products than they do. Social media marketing has made this process easier and small businesses can now take active steps to become competitive with just a few clicks of a button on the internet.
Certain popular websites like LinkedIn, Facebook, Twitter, Digg and StumbleUpon which have more than five million visitors everyday are considered to be an important hub for marketing. Promoting your business using these sites is a very attractive business proposition since they offer a huge amount of steady traffic every day. Here are a few ways to promote your business via social media marketing.
Set up a business page on Facebook. Sign up to Facebook and set-up a personal page. Then set up your social media marketing page by establishing either a group or a page. Complete as much information in the business information tabs as possible and remember to link back to your main website.
Set up a Twitter profile. Twitter is one of the fastest growing communities on the internet. Complete the relevant information and verify your account. The next step is to search for users interested in similar ideas as your business based on keyword searches. Add as many new contacts as possible.
Set up a profile in LinkedIn. LinkedIn often gets users searching for individuals/business for work so this is a good site to promote your business. Your LinkedIn prospects will then know what you are about.
Join Digg. Digg helps you share content that is the most relevant to you and those in your social network. Once you join Digg, submit the pages of your website to the Digg Community.
Join StumbleUpon. This is a free web browser extension that acts as an intelligent browsing tool for sharing and discovering web sites. Submit pages from your website to StumbleUpon.
In addition to creating these profiles in social networking sites, you should also add buttons to your business website that will enable you to link to each of these sites directly. There are widgets and banners available at each of the social network marketing sites that you can simply cut and paste into your website.
By using these methods of internet marketing you can make yourself more popular in search engine results making more people and customers aware of the business that you have and the products or services that you offer.