Social media, they may be easy to use but that does not mean that you cannot make mistakes in using them
. In fact there are people that use social media but don't get too many benefits from them for both their personal as well as their business lives.
Use keywords- always use meaningful keywords when creating and posting contents online. Be conscious about using keywords that have significance in your business in your blogs, images, URLs and other aspects of your online activities. Make sure that when you do things online that you are conscious about your effort and put in a keyword here and there so that you can build a stronger website with a good search ranking. Make sure that the keywords are naturally-placed so that your articles or contents will flow smoothly. When you force keywords into articles and contents, it will make your content look like spam.
Keep doing backlinks- make sure that you keep linking back to your site in your online activities. Put your URL in your Twitter profile. Link back to your site when you post comments online. Follow other people through Google connect. Create articles with keywords and links. Create contents and distribute those contents and get your links out there. Do not forget how important backlinks are for your business.
Make sure your URL is SEO and search engine friendly- some URLs are more search engine friendly than others. If you can place keywords in your blog titles, blog name and other things that affect your URL, then make sure that you do.
Create good contents- creating good contents will help you gain more readers. You cannot experience long-term online success if you publish nothing but fluff. Make sure that the contents are interesting and that they present good information that people can also use. Put as much effort into creating contents as you would in doing SEO work and in promoting your website. Remember that your online contents are what people use to form their opinions about your company and your business.
Build a positive image- make sure that people will learn to trust you based on the information that they can gather online about you. All relationships whether personal or business require trust. When the people trust you then they will believe what you say, patronize your products, collaborate with you and really work with you. Make sure that all your actions online contribute to a positive image for your business.