Social Media for Business - 5 Easy Steps to Leverage Facebook Places for Business Purposes

Social Media for Business - 5 Easy Steps to Leverage Facebook Places for Business Purposes

Facebook's mindboggling enhancements never seem to end and here is just one example: August 18th of this year witnessed the launch of Facebook Places. Simply check in form your smartphone and you're done. Unfortunately, this feature is not available worldwide yet (you lucky Americans!). The first question that would cross your mind is: What's in for me and my business? Well, unlike Foursquare and Gowalla, Facebook Places can be used for SMM purposes by following 5 easy steps

How can You Leverage Facebook Places for Your business?

1.Make Sure Your Place is Added

First off, we will need to install the Facebook for touch devices , a Facebook iPhone app, into your smartphone. Then, start searching for "your place" using the "Places" option on your phone or you can find it through Facebook's search bar. If your place was not found, simply click "Add" or "+" sign to create your business place.

2. Verify Your Place

Facebook requires that you verify your business place by sending you a verification code on your phone. Login to your Facebook account and add your designated code to complete the verification process.

That's it! Now you have claimed your place and you can make any changes you wish including contact information, avatar, business hours, you name it!

3. Integrate Your Facebook Place with Your Facebook Page

Facebook allows you to merge you fan page with you Facebook Place. This way, your fans will be able to get information about your places by visiting your page. Your business places will appear on top of your page tabs. However, this feature may not be available to everyone at the moment but it is definitely worth the trial.

4. Check In

As prerequisite to sharing your places, Facebook requires that you identify your current location. To do so, either use your smartphone application or visit touch.facebook.com. If your friends are using Facebook places, your checking in will appear on their feeds.

5. Show Off Your Place

You can take advantage of your Facebook Places for marketing and advertising purposes by adding them where your potential customers are likely to be online.Facebook co-founder Mark Zuckerberg's rich history is a living proof that he never comes up with an idea unless it proves worthwhile.

You may use your Facebook places strategically in some chosen social networks and if for any reason, you feel that this features does not resonate with you, you can always turn it off this feature from your privacy settings by clicking Edit -> Edit Settings for Info accessible to your friends. Then, simply uncheck the "place I've visited" box.

Facebook surprises never ends and it's up to you to pick and choose the ones that are inline with your unique business objectives. Just make sure to stay up-to-date with Facebook so you wouldn't miss out on some of the hot stuff. Good luck!

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