Social Media strategies that can help your business

Social Media strategies that can help your business

You want answers? Here they are evaluate your own Social Media strategy.

Here are 5 of the hottest tips to evaluating your own Social Media strategy. If you're going to start, make sure you start on the right foot.

1. Is my platform the right one?

Twitter, Facebook, Blogs and YouTube are the core, central ingredients to any Social Media campaign however it is important to understand the audience of each of these platforms (and any other Social Network you're thinking of utilising).

Twitter is an explosive and immediate way of sharing information, and allows you to watch and listen to trends and find out what your demographic is interested in. Facebook allows you to engage users with Pages, Groups and Communities and each serve a different purpose/limitation. Blogging is an extremely powerful and inviting tool that improves not only Search Engine Optimisation, but invite recurring visits but requires commitment to keep it relevant and current. YouTube's audience is phenomenally large, and benefits any and every brand engaged within it.

2. Message appropriately

Research your demographic and their behaviours online. Traditionally, marketing involves mimicking the consumer however Socially, it's the consumer that dictates your message. Respect and understand your audience.

3. Listen

People complain all the time about you, your industry and everything in between. Listen and monitor the chatter about you to truly tick the boxes with your online consumers.

Try TweetDeck.com, which allows you to download an application to enable you to view multiple Twitter columns simultaneously, and include one or two about keywords for your industry and your brand name.

4. Let them contribute

Consumers help you define your brand and they are after constant acceptance by you. Ask questions of them, listen to opinions, and share what has benefited your business from their input with the world.

5. Have some fun

Serious and boring just doesn't cut it online. You've got to entertain people. Find interesting ways to engage your audience and you will be repaid in ways unmatched by other marketing methods.

If your business would like a hand with getting in touch with the largest consumer market on earth, we can help: http://www.strongmandigital.com.au/

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