Social networking websites have become increasingly popular in the last five years
. Websites like Facebook and Twitter have become largely the giants of the social networking websites. They have taken over and are largely ruling the internet world. The masses have become obsessed with the idea of the these websites, And how easy and effective they have made communication.
Digital advertising has taken over as opposed to print or billboards. They attract a larger number of people and can give a detailed overview of the company or the product or even a social issue that needs importance. Hence, over the years, marketing through these websites has become rather common. This form of internet marketing definitely works better than email marketing.
Whenever one opens the main page of any of these websites, all these advertisements are lined up on the sides of the page. They are usually put forth in such manner that it does not necessarily get in the way of the consumer yet the message gets across.
It is not just about selling products anymore but also about raising awareness regarding a lot of social issues. Marketing of these issues is also done through digital advertising to raise awareness and to educate people about the critical socio-economic condition of the society. Internet marketing has transformed into a hub of social media. And what makes it different from all the other forms of advertisement is the non censorship. Over the internet the idea of censorship is not necessarily prevalent. It is not supported or even promoted there. This actually becomes critical and helpful when global media tries to block information from the masses, internet makes it slip out and be in front of the rest of the world. Examples like these are getting much common than ever and wiki leaks is the biggest example of such problems.
Social networking websites hence make it fun and innovative to convey the information to a larger number of audience and has seen better results as compared email marketing. Social networking websites have even made it helpful to communicate with the youth of the world and helps to make them aware of numerous issues. They have become more engaged towards diverse and dynamic subjects.
Conclusively, social networking websites have taken marketing to a new and more advanced level that has definitely changed the face of worldwide marketing. It has made everything global and taken it to a larger level.