Which Mobile Marketing Features Are Most Important?

It is true that mobile advertising and marketing is the easiest and most productive way of advertising your corporation these days

. Setting-up the system can be done in a snap simply because there are available packaged softwares and there are plenty of dependable firms which can help you out in creating the right application. However, this does not mean that you can just let the system do everything for you. There are also certain components that you need to pay attention to. That is, if you want your mobile marketing and advertising campaign to be really efficient.

Targeting Your Audience

Mobile advertising and marketing is so powerful because of how rapidly it can reach people. A single SMS blasts definitely enables you to connect with hundreds of mobile subscribers. Mobile emails and push notifications will further strengthen its performance.

The technique of a powerful mobile advertising and marketing campaign is in knowing your audience. Do not just text or message random customers because this would only be a waste of your time and effort. You need to identify the demographic of people that would most likely grab the products and services that you are advertising. How old are they? What are their queries and demands? What entices them to buy? Figuring out the answers to these questions will allow you to format your messages such that they will easily be convinced to buy.

Knowing Your Limits

For SMS marketing, the characters have to be limited to only 160. So, be creative in developing your message. Make it attractive and desirable even if it is short.

You can also insert short URLs in your messages. Just make sure that this would work for the more popular OS and browser that most of your clients use. That way, they would not be annoyed and end up deleting your message simply because they can not open the links that you have provided.

Collecting Data

People are infuriated with spammers, so do not make the mistake of becoming one! Collect details through opt-in pages and other systems so you know the contact details of people who are interested in getting updates and messages from you. You can even have this done manually if you have a nearby store branch or firm establishment.

If you have a good list of people to contact, your efforts would not be wasted too. Consumers who receive messages from unknown individuals usually do not even read it. They just automatically delete the messages without opening. So, it is best to exert effort in contacting individuals who actually opted in.

Grabing Attention

Know which opening lines work like magic in capturing the interest of consumers. For example, start your message with the amount of discount that they can get. Or maybe,

tell them right away how you can solve their challenges.

For mobile emails, push notification and SMS, it is extremely important to come up with a striking title or first line. The opening sentence is crucial because this determines whether they would go on reading it or not. With an interesting opening line, consumers would not end up deleting your message and ignoring all its contents.

by: Lee Janos

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