Solar companies you really understand consumers "demand" it? - Solar water heater, solar e

Solar companies you really understand consumers "demand" it

? - Solar water heater, solar e

A few years ago the solar market,

Solar water heaters

Market, mainly in the urban market, urban consumption of consumer psychology and consumer groups more rational maturity, can show very obvious pattern, enterprise through a good grasp of consumer research to the existing demand and potential demand, and demand for the qualitative and quantitative design, development, production,

Sell

And

Service

Users.

In addition, I believe that business can be a very good grasp of past demand for another reason, that is, solar water heater product itself is a new product, this thing is not how consumers understand how to guide manufacturers, consumers ( except for professional and industry knowledge) on how knowledge, this is the equivalent of corporate "guide" and "grasp" consumer demand.

2009 first half, China's relevant government departments will also include a solar "

Appliances to the countryside

"Aspects of the rural market, manufacturers compete in what has become the focus, and some even threatened to" take the rural areas who will come to grasp the market, "" winning or losing the rural market, the global set of individual manufacturers " withheld opinion, but see next present the rural market, you will find a lot of things beyond your imagination, and the city is just two concepts. Urban population focused brand, performance, after sales, the major concerns of rural people price, size, etc. In fact, is the other (the author's contacts in the market may be a bit extreme).

However, we take a look at our current solar water heater market, whether it is the rural market and urban market, careful observation and analysis is likely to make you ashamed.

Performance of major phenomena are as follows:

A consumer to buy "brand name" buy "-name" not buying "brand"

Real perspective into the cell or on the roof to the roof to see, too, or to the village to cruise, you will be issued limited to installation of solar energy is the most "non-brand" of solar energy products. The author analyzes the situation on the one hand there's the economy and consumer acceptability is related to the other and consumers, "brands" and "brand" recognition degree. Economic acceptability of this change we are not good, but in brand-name and brand on our business strategy can be implemented to carry out their own shape

Marketing

Spread. But it is now clear is that the people of a common understanding of the brand and the brand is "known" or "regional profile," a high brand, do not understand the so-called no-name, brand and brand distinction. A very simple reason, when people buy their first concern is heard and saw, to see the products, which constitute the so-called consumers to buy brand-name and the reason. But for now, "Chinese famous brand" is also a flood, a business can be got to the "China Famous Brand" and "Chinese Famous Trademark" certification, which does not pan some of the business, "posing" to deceive consumers.

However, the habit of consumers, our companies can consider in the marketing strategy to consider the regional or national reputation done, cooked so thoroughly, I believe that the seriousness of corporate quality problems do not exist, then this stage by marketing communication strategy to win there promising, at least in the local market share, becoming the first local brand is not a problem (I do not pan around examples of this, in view of privacy is no longer an example).

Second, consumers to buy solar energy according to "vacuum" Buy count

Very understandable in the present market, a phenomenon that consumers into the store asking if one is "You're simply the number of solar energy is, how much of a pipe?", And then do the math for a ride that he is willing to pay price, which makes direct seller at a loss. What is the reason for this? The one hand, solar-name mischief hype "solar mass are similar, vacuum tubes are the same," and "brand ring are Bluff, you pay the money to buy the brand, in fact, solar energy is based on management to sell." . . . . . On the other hand, from a consumer point of view, let alone consumers to see solar vacuum tube solar water heaters with the same look in their eyes, and the other the more they felt that all the power the greater the number the faster the heat, I sometimes endure not live back to a "your home and a 100W lamp and two 15W brighter compared to the more open?" Consumer response: "100W?" I replied: "solar vacuum tubes is not a reason it? is not like a light bulb vacuum like to compare a variety of products on site, we do not carried out could get a hodge-of malicious attacks, right? In fact, a truth vacuum tubes and light bulbs, power is also different.

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