Today as online marketing is fast growing as a necessary marketing approach
, you should be more careful not to turn prospects off with your aesthetic strategies instead of attracting them to linger longer in your site.
As an online entrepreneur, it is important to consider it a need in making readers feel at ease and comfortable as they visit your site. It doesn't mean that you have to implement all online marketing techniques hoping to boost sales from your site. There are numerous smart strategies that an online business can use which will attract visitors, without necessarily squeezing them up that make them feel their intelligence is underemphasized. Here are top things not to do when you mix online marketing into your strategies:
*A website that contains large quantities of bandwidth-gobbling graphics hinders the site from loading up quickly on any browser which discourages site visits.
*Long URL. A site that generates URL with too many characters tends to appear as broken links when shared via email.
*Sites without easy bookmark and sharing options. Bookmark options to Digg, Delicious, StumbleUpon and other social sites can significantly increase views to your site.
*Absence of feeds and e-mail lists. Providing prospects and customers with updated information about your products and services is an excellent online marketing tactic. It's a great way of encouraging purchases and boosting your profits.
* Incomprehensible confirmation codes. Some sites require visitors to enter some codes that often tend to be unreadable before they can have access to some information featured on a site.
There is no sense making confirmation codes too difficult to read. After all, a visitor will just need to prove that he is not a robot.
Online marketing is absolutely not just all about having an attractive site that only entertains viewers through graphics. To make it more effective, you need to do it wisely and intelligently in a way that optimizes for a lasting and persuasive impact to both viewers and customers without compromising the quality of your website.