This article will focus on providing a breakdown on some of the major payday loan lenders in the UK, their main unique selling points and exactly why they have become so popular over the years and why so many people have come to use them when it comes to applying for a payday loan online.
One of the main lenders in the UK is Wonga.com. Wonga specialise in offering payday loans to consumer backed up by a 15 minute guarantee this states that the payday advance loan will be delivered to the consumer's bank within 15 minutes of their application being approved. One of Wonga's unique selling points is their pricing structure they charge for their loans on a daily basis which means that if you only want a payday advance loan over the course of a few days then that's all you will be charged for. The charge for a loan from Wonga is 1% of the loan value per day.
Another major UK lender is Wage Day Advance. Wage Day Advance has ramped up their marketing strategy in recent months and along with Wonga and Quick Quid are now operating television advertisements. Their loan log book now stands at a value of 3.5 million and the offer an industry standard charge of 25% of the value of the loan for every successful application. One of the main unique selling points of Wage Day Advance is the relative ease of their application process and the speed at which they can pay their loans to consumers.
One new payday lender to recently arrive on the market is Speed-E-Loans Speed-E-Loans have modelled their payday advance offering loosely on that of Wonga and they offer smaller loans to first time customers up to a value of 250. Again, one of the main unique selling points of Speed-E-Loans is their daily as opposed to monthly charge on their payday advance loans Speed-E-Loans charge 1% per day for all payday advance loans.