Sports Brand New Competition Points - Lug Butterfly Valve - Lug Butterfly Valve Manufacturer

The past two years, whether it is the nature of the Expo to visit sports

, or sports and related enterprise to communicate, to hear most topics are: to establish their own R & D center to enhance the brand value of content.

So now, where their respective target step out? Is to achieve the desired expectations. But the real technological competition in the end is like?

With professional organizations

After looking at what, almost all of the domestic sports brand's history, have no more than 15 years, this time in terms of a person is still in the juvenile stage, while a teenager is very difficult to calm down and seriously consider their own future. However, very fortunately, the Chinese sports brand is still in adolescence, not only has begun to quiet down and think, and has been walking the road.

Information: 1 .2004 year, Li Ning products began to focus on professional development, the Chinese University of Hong Kong Department of Human Movement cooperation. The end of 2004, cooperation with the United States DRD design firm, to conduct research and development of Li Ning sneakers.

The end of 2004, the Hong Kong design center, "Li Ning Sports Technology Development (Hong Kong) Limited" was established to focus to design clothing brand Li Ning.

Two .2005, Anta has launched the first sports science lab, the lab has more than 50 researchers, also carried out with the Beijing Sports University, Biomechanics Research Laboratory, China Leather and Footwear Research Institute collaborated with their footwear in the Sport Science and the research results and experience to fully enhance the lab's science and technology R & D capabilities Anta.

In year 2006, three early Erke signed a letter of intent with the Chinese Academy of Sciences, the two sides agreed that since the date of signing, the CAS will provide shoes and footwear products Erke professional antibacterial materials, sports shoes for the Erke antibacterial and quality technical support and security, and is responsible for Erke sports shoes produced throughout the antibacterial function and technical services.

4 In year 2006, in March, with leading R & D center Philharmonic Shoes Athletic experts developed a new technology, a sports shoe industry experts, the focus of attention.

5 In year 2006, held in Chengdu in April the 18th China International Sporting Goods Show, the ANTA with Aisi Kang International Co., Ltd. formally signed basketball shoes R & D projects based on the agreement. This agreement marks the Chinese sports shoes from the past to follow the pattern of development and production of real significance to the development of the transition of human mechanics. All this shows that working together is also bound to experience.

However, looking for their own R & D institutions is not easy, "I came from the U.S. East Coast West Coast, looking for those able to design concepts and features the latest shoe design firm contract. Now we have signed this company Adidas and Nike designers who have done professional sports shoes and apparel design, their innovation from the material to increase the flexibility and damping effects in areas such as innovation, R & D and design, its level and capacity without doubt. "Li Ning company public relations manager Zhang Yan says.

But regardless of "cooperation" how difficult walking, in front of one or two facts tell us that the awareness of enterprises have embarked on the process of internationalization, they believe that strong combination brought about a win-win results, so enormous amounts of money looking for partners for future competition in the market doing active preparation.

The establishment of a database

However, the "cooperation" is only a warm-competition only, not by a lot of basic work of several people or a few days to complete, and certainly not by a single research institutions to carry out, because the large area involved in the Canton is completely unimaginable. How do? Enterprises can not give up this fundamental task, not half-heartedly to deceive themselves and consumers, thus, each with their own brilliant idea:

1. "Li Ning," specifically the mechanical properties of athletic shoes a biomechanics testing, the establishment of a professional athlete's foot database, characteristics of professional sports data collection and analysis, to further improve product expertise and comfort. Meanwhile, the use of 3D laser foot test system developed is suitable for China's own professional soccer shoe tree type and the establishment of the Chinese people foot the database.

2. Anta CBA extracted more than 180 athletes foot track on the data, followed by the establishment of China's first sports mechanics foot library. At the same time, using laser measurement techniques of professional athletes have collected all the motion data, the Sport Technology into sports equipment, Ke Yi not only enhance China's overall level of exercise may also allow the Chinese people Zhen Zheng Xiang Shoudao all the Chinese people's movement technology.

3 .2005 9 January, "look at me, the legendary story of" news conference, the U.S. Basketball Hall of Fame member and former NBA star "glider" Drexler, accepted the gift was globe shoes Co., Ltd. Asia tailored specifically for his professional basketball shoes. Tongue embroidered shoes which have a formal "glider generation." Further to the market.

4 In year 2006, in February, Erke R & D personnel, said, "GDS +" shock absorption system is based on the generation of "GDS damping system" full upgrade. Different from the first generation of GDS, GDS + is the greatest technological breakthrough in the original charge of the shock absorber to protect the latter extended to the whole palm, so that all parts of the soles of the feet can get good cushioning, tailored to bring consumers together Jiaogan and safety on the ankle and thoughtful protection, realize the purpose of the comprehensive protection of the feet.

by: gaga

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