Spread More Education With Book Fair

The Frankfurt Book Fair in Germany, the world's largest book fair

, is actually a venue for publishing and media companies in making and closing deals regarding the rights, licenses and distribution of literary works. It is usually held in October, and runs for five days. About 300,000 people gather at Frankfurt, including thousands of trade exhibitors that present a wide array of book collections - almost reaching half a million books.

The numerous attendees include book publishers, agencies, academicians, illustrators, translators, members of the press, and writers from more than 100 participating countries. This event began at the 15th century by the simple efforts of booksellers around the area. Interestingly, its location is near Mainz, where Johannes Gutenberg invented the first movable block-type of letters for printing books, which people can say put the German flag in the world of publishing.

It became a very popular happening in Europe especially in the 17th century. It stopped its operation, however, during the World War II. It was only in the year 1949 that it opened again to the delight of many of its supporters.

In the recent years, the Frankfurt Book fair is not just a simple gathering for lifting pages of literary works. It has now become a venue for the spread of ecological and environmental awareness. The event focuses on showing how, through its own efforts, taking care of Mother Nature can be achieved. It has a smart system of waste disposal that makes 80 to 90% of the waste recyclable. The organizers also commit to make the caterers in the event use reusable tableware.

Many authors wonder if it is worth attending these book fairs and many authors including newbie's say that it isn't. In fact attending the various major book fairs can be a very valuable experience if you approach it with the right mindset. You also need to plan your visit well in advance to get the desired results. It's all about the positive mindset, planning and genuine efforts.

Attending book fairs is a great way of promoting books; it gives an opportunity to interact with fellow authors, publishers and to network with book industry leaders. It also helps to locate the help you need such as a publicist or book editor and learn what's new in the marketplace. It's a great way, an economical way of book promotion and marketing. Book fairs help to bring the publishing industry under one roof.

by: George Jackson.

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