Another issue that needs to be dealt in an online book keeping business would be product or service differentiation
. Since there are a lot of other providers of the same service out in the internet, you should be able to differentiate your service from your competitors, and advertising will play a huge part in you being able to differentiate business from your competitors. In the internet age it is not only what you know that matters, you also need to know what people want and somehow upon knowing what they want get them to buy into or avail of the product or service that you are going to present to them.