Starting a Landscaping Business the Right Way
Starting a Landscaping Business the Right Way
So you have just started your own landscaping business, congratulations to yourself. The landscaping industry is growing at rapid rates and the people who are coming up with new innovation's are leading the pack.
What you will discover in this article is how to market your landscaping business so you can establish and build a solid and loyal client base quickly without spending all your profits on advertising.
Marketing is really the life blood of any business; the biggest problem is that most business owners know very little about marketing their business and for good reason, just like yourself I am sure you got into landscaping in the first place because you have skills, knowledge and experience with landscaping and not marketing.
So with that said my intention is to provide you with some easy to follow guide lines and tasks you can do right away to help grow and market your landscaping business.
When most businesses start out they don't always have a huge advertising budget, and if this is you too then definitely the best way to market your business is to use the internet.
So why choose the internet to market your landscaping business?
According to eMarker.com an authority for research and statistic on the internet says:
In 2009 87% of people used the search engines to find a local business
52% of consumers used telephone directories less than they did two years ago
78% of consumers researched a product online before making a purchase.
So as you can see if you don't create a strong online presence you are missing out of all these consumers and as time goes on only more and more consumers will flock online to find local businesses.
So how do you build an online presence?
You can pay search engine optimization, pay-per-click and website designer firms thousands of dollars a month to do it all for you or you can follow a proven simple system and do it yourself, or even get your receptionist or assistant to do the task for you in their spare time or between phone calls.
In order to build a strong online presence you need to create content or information that answers your customer's top questions. You can do this by creating videos, articles, a blog, press releases, and social networking sites.
What you want to do then is create a very simple website with an way of capturing your visitors name and email so you can follow up and build a relationship with your potential customers. If any of this sounds confusing or goes straight over your head don't worry, you are not alone.
I have prepared a short video for you to watch where you can see it all come together here.
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