States United States 10 000 Air Conditioners Cheap Gate Concept Store In Shanghai Jing Xian

This year's air conditioning season has started

, and the brightest business disputes, the price war broke out. So, this year's air conditioning will not be their prices? Sales of businesses, how? Distribution used to quickly capture the market the way the country the United States, how will the layout of the Shanghai market this year? Yesterday (June 12, 2007), "Daily Economic News" interview with General Manager of Gome's Shanghai Song Linlin.

Million air cheap gate

"Gome With the price advantage, quality service and flexible operation firmly attracted consumers, the first to occupy a huge share of the Shanghai market. Shanghai China in May has more than 80,000 US-conditioning units were sold, compared with the same period in previous years rose by 60%. "Songlin Lin said.

It is understood that successive months of Gome activities, promotions continue. Since May, China-US joint Yongle lead in launching the cooling section, "cool number" EMU full speed since the air conditioners, refrigerators and other cooling products to advance into the price war status; Changning "Air Fair" hot attack, 45 stores have put to the overall price reduction activities. This phenomenon compared to last year's air conditioning prices stay high, people on the Shanghai is undoubtedly a good thing.

According to Song Linlin, this year of environmental protection, energy saving, the economy popular inverter air conditioner, in which healthy, high-tech high-end models have become the first choice for many consumers. In addition, the manufacturers in 2007 and the main push of the new boutique is a bright spot to attract consumers eye. These best-selling U.S. goods in stores in the country played a much lower price than in previous years.

"GOME extraordinary sales performance benefited from the country the United States not only to provide inexpensive high-quality goods, as well as a sound service support." Country United States now upgrading the standard of service can be "harsh" to describe, and strive to achieve " lower prices, the service does not discount. " Its commitment to safety in urban areas 6 hours to send home, allow consumers to enjoy a real convenience and fast.

First concept store opened in fiery style shopping experience to achieve

To "price killer," said a country the United States, also good to spread all over the store network to achieve coverage of the local market to accelerate. Yesterday (June 12, 2007) "Daily Economic News" learned very quickly, Shanghai, China and the United States and in turn to the brand concept as the core concept store pretty card playing. It is reported that the country will be opened this month the U.S. concept store, Simon is the country the United States, Yongle successfully merged the concept of creating the first flagship store.

We all know, home appliance chain Gome in China, the industry's success is inseparable from the rapid development of stores, stores in the development of quantitative changes but also qualitative upgrading. Gome and Yongle of the success of the merger, only in the Shanghai area, and shop on the previous number rose to 100 over 45, which brings its own country the United States for a leap. "Concept stores will create the country the United States an important front-end brand image, we will insist on the brand concept in our stores to adhere to the distinction between the brand first place. We store the layout of the counters will be great emphasis on brand image . "Songlin Lin said.

On this theme, Western-style stores a combination of experience, consultation and knowledge of marketing, new ways of interpreting the concept stores the head. For example, flat panel TV out of essential to the main exhibition hall in the form of large concentrated expression; mobile business process, the Office of the introduction of the mobile professional; digital IT by creating best-selling brands??? "Apple" area of integration experience, personalized settings for different consumers can not only be the most appropriate body to fight the system of consumer packages, while sales model with full consultant also allow customers to experience the easy shopping.

West store in South Road, Luwan District, Tibet's endangered bustling Xujiahui area, the surrounding transportation facilities, traffic, high traffic, commercial potential immeasurable. It stores thousands of square meters of area on the display of home appliances to do all categories, of which the share of IT digital class will be increased. Song Linlin, said: "Simon has a country the U.S. concept store in addition to the general environment of spacious stores, products rich in natural advantages such as higher activity, the talent will be a more professional product richer, more comfortable environment, the system is more advanced services more comprehensive, more affordable new image, meet the consumers. "

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States United States 10 000 Air Conditioners Cheap Gate Concept Store In Shanghai Jing Xian

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