The business owners must get into the bottom of the records that will reveal him
the reliablity and the reputation of the wholesale distributors with respect to the quality of the products that the wholesale distributors displays and sell to the retailers and the response of the customers after the utilization of the products. The job of a businessman is to put himself in the place of the customer and think about the pros and cons of the product that he wishes to sell and gain profit. If he is convinced about the quality of the product and is willing to spend money in order to acquire that particular product, then there is no doubt and the customers will also be convinced to make the same purchase. Hence, it is of utmost significance to make a thorough research of the wholesale distributors from whom the retail business owners should purchase his products for the sale in the market. If the products are worth being purchased, then there will be no dearth of customers. The customers will be satisfied with the quality of the products and the price they have to pay for purchasing these products.