Strategic Designing Method - Target Vision And Values For Business And Sales Success

Fox and Friends interviewed the CEO of Ford, Alan Mulally

, who was in New York for the 2010 auto show. Ford'' sales are up forty three% since February of 2009. Gretchen Carlson asked Mulally to explain this recent business and sales success. His response was Ford will be the "best at school" and "best in the world." He then went on to elucidate the mission of Ford is to target the Ford brand and hence the explanation for the sale of non-Ford brands such as Volvo.

Simply imagine for an instant if the management in your business had such a laser focus.

?Would you increase sales?

?Would you be able to reduce prices?

?Would you see yourself thriving 3 to five years down the road?

I simply completed many important book reviews at Amazon.com and one among them was concerning a little known book called Corporate Canaries. One among the most effective chapters was You Can't Outgrow Losses. Ford management realized many years ago if they continued down the identical path disaster was the sole result. GM and Chrysler are examples of that disaster.

How several times does the executive management team target increasing sales whereas ignoring what else is happening among the marketplace or their own organization? For instance, nowadays I received a decision from a chief monetary officer who was new to the job and recognized a major problem with the existing general manager. Beyond turnover being up since this person was promoted, sales continue to decline and this has been going on for six years. This is often a nice case you can not outgrow losses.

During our discussion, I learned the business was over 50 years old and failed to have written:

?Vision Statement (No one knew were the corporate was going.)

?Values Statement (All behaviors were tolerated as a result of nobody knew the acceptable behaviors.)

?Strategic Arrange (This helped to clarify the downward trend in revenue.)

?Policies & Procedures (Without written policies, staff did not apprehend what to believe or not to believe. Changes could be created on a whim while not any reinforcement.)

Focus begins with returning to your strategic plan, reviewing your vision statement, doing all of your research and then setting specific goals to comprehend your vision whereas behaving among your core values. Mulally has demonstrated such focus will increase sales and show that history does repeat itself. Ford is now once more the top Yank producer of vehicles as it had been almost 100 years ago. P.S. In full disclosure, Yes, I do drive a Ford and my next car can be a Ford.

by: Kimberly

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