As a Website Marketing Strategy Video marketing is an excellent method for generating traffic
. You-tube is actually the second largest search engine in the world in terms of the number of searches per day. In addition we all have been raised watching television. This makes your audience predisposed to want to watch your stuff. Video also effects more than one sense. Written text only effects visual. A video effects both the audio and visual senses. Video can reach more learning types. Some people learn best by hearing and will be much harder to reach with just the written word. Setup costs I mentioned are low. For a good setup I suggest any HD video camera with room for an external microphone. Camera is $200-$300 and a good lapel microphone for around $30. If you don't have the money go with a standard web cam for starters. If you model your video after what people catch in their spare time you run the possibility of having a video going viral.
Allow me to give you a non-exhaustive list of what topics commonly go viral.
- Funny
- Weird
- Gross
- Shocking
- Interesting
- Instructional
- Personal
- Inspiring
- Demonstration
- Sexy
(List curtsy of the Tube Traffic e-book)
A beneficial note: most video site users do not do proper keyword research. The result is relatively low competition for our keyword. Now let me tell you how to use your keyword to rank on YouTube.
- Tags
- Description
- File name
- In the video audio
Tags:
Most video hosting sites use tags as a way of allowing up-loaders to help sort the videos on the site. YouTube also uses this as well. Only use relevant keywords in your tags including your main keyword. Don't add more than 5-8 keywords. More will reduce your rankings.
Description:
Most video hosting sites also allow up-loaders to provide a description. The first thing you want to put here is your website or place you are promoting. After that put the description in human language. Use your main keyword once or twice and only as appropriate. Avoid putting
spammy stuff in your description. YouTube in particular dislikes spam and will probably put it at the bottom of all its listings.
File Name:
The name of the file before you upload it. An example: Marketing_Strategy_Guide.avi . This surprisingly is also one of the ways YouTube uses to provide relevant results for its search. The best thing about this is that nobody does this step, including marketers. Do it and get placed above your competition.
In the video audio: YouTube transcribes all its video's audio to help with search listings (Take spoken word and turn it into text). So the best way to rank for you keyword is to just mention it in your video.