Strategies for social media optimisation

Strategies for social media optimisation

Strategies for social media optimisation

Optimising for the social media can be a smart way to extend the reach of your search engine optimisation plan. Finding your way into a social media community can help your off-page optimisation and open your site to a new audience at the same time. Many businesses, however, have found social media a very difficult field to get into, and it takes a lot of hard work before and during your campaign.

When you decide to take on social media as part of your SEO, you do have a number of options. Obviously you have the option of which social media site to target and how to target it, but you can also choose to work from within your own pages, or go onto the social media site itself. Many sites choose to optimise for social media from within their own site, at least at first. You can discuss your options with us at SearchEngineOptimization.co.uk.

There are as many possible strategies for optimising your pages for social media as there are sites on the net. Here are a couple of the more central ideas:

*Making the site attractive for users of specific social media sites. This is a basic strategy used by a broad swathe of sites. Essentially, on-page social media optimisation should involve embedding social media features on your pages wherever you can. This might mean placing a short list of social media bookmarks above your content, or embedding a social media commentary box somewhere on your site.

*Designing content specifically with social media in mind. Once you've paved the way with the right kind of features on your pages, it's important to make sure your content is of a type that fits in with the social group you're targeting. Twitter users, for example, tend to appreciate informal blog-style content more than formal articles. Digg users tend to go for numbered lists. The style of your content must be carefully considered.

*Becoming a useful resource for social media users. Once you know your audience, you can try to enhance your relationship with them by providing them with the information they need. Becoming a resource is a way to get social media users to spread the word about your site.

*Becoming a social hub. One of the best ways to nurture repeat traffic for any audience is to open up the pathways of communication on a site. Social media users are used to being able to freely comment on material, and may get frustrated if there is no way to communicate on your site.

When considering social media as part of your search engine optimization campaign, the thing of utmost importance is selecting the right social media site or sites. As most site owners know through their own personal preferences, social media sites attract different groups of users. A bookmarking site like Digg might attract the more technically-minded, LinkedIn tends to attract professionals, and Twitter tends to attract highly socially active mobile media users. These different sites may or may not fit in with your business, so it's important to do your research.

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