Strengthen and expand the integration?? Huizhou Wu Changjiang, President of NVC lighting technology

Strengthen and expand the integration?? Huizhou Wu Changjiang

, President of NVC lighting technology

How to grasp the historic opportunity the development of light industry, light wind and on to NVC? How the integration of resources, so of Huizhou NVC lighting technology Co., Ltd. has developed into scientific research, manufacturing and construction as a trade channel within a comprehensive lighting business? Recent interview with reporters on these issues by Wu, president of NVC Lighting, Zong-briefly answered a reporter's question.

Reporter: In your opinion, the lighting industry to what the current development stage?

Wu Changjiang: any one industry, will experience from disorder to order, to mature, and finally to the oligopolistic competition in the process. In fact, the lighting industry, competition is still in disorder to the transition phase and orderly competition, it is really mature and the industry is still a considerable distance. Accurately, the lighting industry is in a fully integrated phase, at this stage can be described as survival of the fittest.

Reporter: How do you understand the integration?

Wu Changjiang: integration is the inevitable progress and development industry, which has become a consensus. M & A and restructuring is an important means of integration, complementarity and integration of large-scale operations is the purpose of ultimately creating a win-win or win-win situation. The most important in the integration of concepts and state leaders, we must dare to break the old me, beyond the self, to create new me. To learn, master and apply modern business philosophy combined with the actual situation of enterprises, the situation and the integration of re-positioning for new development. Otherwise, the wave of development will be weeded out.

Reporter: Supply chain and production capacity had been weak link in NVC Lighting. Some people believe that this is the fatal weakness of NVC. How do you see this?

Wu Changjiang: in the future market, the corporate division of labor will become more detailed, if NVC was desperate to do both their own production, has invested heavily in building channels, it certainly does not today NVC. So, in 2002, we will maintain some of the products to OEM this way.

Press: NVC introduced last year, Softbank Venture Capital, venture into the purpose and significance of that?

Wu Changjiang: the introduction of Softbank Venture Capital, a lot of people understand that I just had business in early 2006 to take over, but the introduction of venture stake to let out some of NVC, it is confusing. I am here to tell you that the introduction of venture has three main purposes: first, rationalize funding chain; Second, more resources behind Softbank value; third cake to share, Microsoft's Bill Gates also accounted for 10% of the shares But he also the world's richest man, to Wutou "willing" the essence. I want to emphasize that the resources behind Softbank. After the introduction of Softbank, we became a transnational capital qualified enterprises, is no longer a private enterprise, which for our market, to attract talent, companies continue to develop and so inestimable role. In fact, after the company's assets Softbank entered the situation has changed, the company was running more smoothly. Now that banks are actively looking for our loans, chasing our loans, including the banks in Shenzhen. This is because companies face change throughout the capital. In addition, the brand value of NVC from the early 2006's tens of millions of dollars to present more than 200 million U.S. dollars. If you do not introduce Softbank, but preoccupied with the words, NVC can not have today.

Reporter: So far, integration of NVC for what?

Wu Changjiang: since August 2006 has started operation of the NVC on the acquisition of a domestic first-class light manufacturing enterprises, while the light source with an international electronics giant launched the famous deep-level cooperation, to make up their deficiencies.

Another major initiative is the integration of NVC in the product line with strong complementary outstanding brands, Huizhou is one generation lighting. Generation of lighting in brand awareness, channel resources, manufacturing capacity and so has certain advantages. After the merger the "generation" brand is still retained, but their positioning in the main attack medium and low market, more competitive brands, with NVC mutual collaboration and echo, to make NVC the low end of high school to form a complete product system.

Third, NVC lighting project start integration of the recycling channels, deepening and upgrading of existing lighting with the NVC, the new integrated light source, electronics industry, mutual cooperation and penetration, innovation and a group, to retain a group, out of a group of . So, NVC lighting starting to prove a new pattern of industrial chain: lighting, commercial photo lighting, light and electrical four parts to build into a new, powerful "NVC system," the progressive realization of the strategic planning NVC.

Reporter: Please tell us tread the NVC's strategic planning.

Wu Changjiang: 2006, NVC according to need for the development of a new strategic development plan, this plan shows that NVC lighting will be developed into research, manufacturing and construction as a trade channel within a comprehensive, large-scale lighting company . NVC Huizhou production base to produce lighting, outdoor lighting and electrical-based; Wanzhou focus on production Grille production base, frame, lamp manufacturing; north we built a production base will be in energy saving lamps, kitchen lamp, glass lamp, etc, the, and to give impetus to such as outdoor lighting, furniture, lighting, and assorted production project development. As a result, NVC lighting industrial layout at a glance: East, south and west have our production base and build into a new, powerful "NVC line" production layout, effectively expanding the production capacity of NVC lighting, speed the speed of logistics products and reduce product cost, and ultimately achieve the scale of operations. I believe, not in 2012, the Chinese lighting industry will rise to a new pattern.

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