Students Getting Attracted To Attractions Management
What is Attractions Management
What is Attractions Management
Attractions are at the heart of the tourism industry and managing these attractions is what involves Attractions Management. Visitor attractions can be classified as follows:
1. Natural Attractions such as beaches, mountains, lakes etc.
2. Manmade attractions that were originally not designed for tourism but which are now seen as tourist attractions, such as cathedrals
3. Man-made attractions that are built to attract tourists such as theme parks
4. Events and festivals which are not physical or permanent but which attract tourists
Attractions in Tourism Industry
Attractions are an important part of the tourism industry and the economy in general as they employ a large number of people and act as a catalyst for the development of tourism, thus bringing economic benefits. The recent years has seen an increase in the supply of attractions dramatically, in Canada, specifically large mega-attractions. For example attractions operator Merlin has announced plans to build its first ever attraction in Canada Legoland Discovery Center due to open in early 2013 comprising of a range of play areas including a 4D cinema; a brick pool, master classes from the Lego Master Model Builder; Lego-themed rides etc.
As a result quality management has become a major concern. Thus there is a huge demand of attractions managers. This demand has paved the way for colleges and universities providing specialized Attractions Management courses as part of Hospitality Management.
Clocking billions of dollars in annual revenues worldwide, the hospitality industry throws up many lucrative opportunities for students. There is a demand especially for trained professionals with finance, supervisory and managerial skills. Hospitality Management entails jobs or professions that extend hospitality to customers and tourists. Examples include hotels, restaurants, casinos, museums and galleries, parks and fairs, and so on. The distinctive feature is catering services to people so that they would feel more welcome - wherever the service is rendered. Thus, the core task is to be hospitable and accommodating to those being served. Even though this definition seems simple, it does not refer to just one specific job or activity. That is why there are numerous different fields of opportunity available in the hospitality industry, Attractions Management being one such specialized field. And hence many students are opting for a hospitality career.
Attractions Management is fast gaining popularity and many a students are getting drawn towards this specialized field. An attractions manager would have to be well versed with various aspects of Attractions Management:
Keeping up with developments in marketing: Being abreast with new marketing techniques and making use of concepts like market segmentation to recognize the different groups of people demanding different kinds of benefits from attractions.
Meeting requirements of visitors and tourists with special needs.
Exploiting market trends: Attractions managers would need to recognize popular trends and ways of exploiting them such as rising interest in health & wellness, increasing popularity of adrenalin pumping activities, more interactive experiences, multi-cultural attractions, new lifestyle changes etc.
Due of the nature of the attractions sector it has been difficult to develop training and education provisions that meet the requirements of this specialized sector. There is a need to develop a more comprehensive and coordinated approach to training and education in this sector. However the number of colleges and universities in Canada offering specialized courses on Attractions Management is increasing in response to the growing number of students that are choosing this field. Thus students trying to carve out a niche in their hospitality career are increasingly getting drawn towards Attractions Management.
by: Michelvar Smith
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