Subaru Dealers In Ft. Myers Say Sales Are Up

The trend in the automotive market towards smaller cars with smaller environmental footprints continues to progress

. Weve already seen a lot of major players adopting new strategies and advancing into segments they havent traditionally been major players in. Its helped both to bring a breath of fresh air into the driving community and to really help some brands redefine their approach to driving and to their target audiences. The movement has also done a great job limiting the gas guzzlers to the people who need them for practical purposes. And the new small car market has been really beneficial for some brands as well. Talk to your Subaru dealers in Ft. Myers and theyll tell you that the shifting trend towards small cars has been a huge boost for their business.

Called consumer downsizing by auto industry professionals, the movement has built a sweeping motion across the entirety of the industry. As one of the main beneficiaries of this wonderful movement, your Ft. Myers Subaru dealer has enjoyed a 40 percent sales increase from last year, with a total of 57,494 units sold in the first quarter of 2010 alone. This represents a three month all-time sales record for Subaru. If this kind of progress keeps up throughout the year, you can expect the company to move into the spotlight really quickly. The introduction of the continuously variable transmission (CVT) has quickly helped Subaru vehicles increase their mileage ratings, a huge benefit to the general driver. Subaru dealers in Ft. Myers are very excited to be a part of such groundbreaking news.

According to Subaru executive vice president Tom Doll in an interview with Wards Auto: Our cars have always done well in the used market. Our cars have always done well in crash-testing. But now we're finally being recognized, and that's driving a lot of people to take a look at our products. And we've got cars with all-wheel-drive capability and outstanding fuel economy what's not to like? And in this market today, when people are coming out of SUVs and trucks, we're filling that void.

With reported sales gains in eight of the past ten months for the upstart brand, auto industry pundits are wondering if Subaru hasnt found the key to thriving in a poor economy. Then again, Subaru has always been a successful brand; maybe it just needed a down economy to create the spark that your Ft. Myers Subaru dealer needed to really get the lead out. Regardless of the reasoning, Subaru is once against forging a name for itself through the efforts of Subaru dealers in Ft. Myers and beyond. Personally, Im proud to see a brand that has always had a special spot in my heart finally beat the odds and become the Cinderella story of the auto industry. Because, lets be honest; it isnt like Subaru was any great shakes a couple of years ago. So head down to your Ft. Myers Subaru dealer today to test-drive one of the brands fuel efficient small cars.

by: David Eppler

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