Success Direct Mail Marketing Tips For Real Estate Investing
One of the most crucial parts of the success of a real estate investing business is direct mail
. Successful implementation of the right direct mail strategies means you will buy more houses and make more profits.
In this article, we explore success tips for your direct marketing campaigns.
Post Cards or Letters?
Should you send letters or post cards for your direct marketing campaigns? Your marketing needs can determine the answer to this question. Sometimes it depends on training.
First and foremost, you MUST have leads that are targeted. The more targeted they are, the more success you will have. Even if your media is super effective, your results will always depend on how targeted your media is.
The only people that receive letters in my business are probate leads. People who have inherited property have to go through the process of probate which can take several months. For this reason, I send them one personalized, sympathetic letter every 30 days for six months. If they have not responded within this time, they are out of my mailing list.
I use a red hand-written font to address the envelop.
All the others get a post card twice in a period of 30 days. My post cards are always glossy and have screaming colors and they have a real stamp. I always use a mailing label with a screaming color different from the rest of the card.
This makes them stick out from the rest of the mail.
The stamps and address stickers are always done locally. I drop my own mail at the post office! This way I control the timing of when most of my leads come in. If I drop my mail on Saturday, then most of my leads will come in on Tuesday and Wednesday.
Post cards
The beauty of post cards is that they are easy to manage and they are cheap. $200 to $300 gets me around 5000 post cards. The major cost is just the postage stamp. Address stickers are cheap. You can get stamps and address stickers done cheaply too. I get people to do this work from Craigslist.
Regular letters
You will spend more money with regular letters, and you must have a reliable printer. You can get a generic letter done for you. In my business, I print my own letters since I have a reliable printer.
I never have more than 100 letters at a time, so I can easily manage this.
Odd-letters
I have sent yellow letters in odd-shaped yellow envelops. They can be expensive, but they can be quite effective. For this reason I gave up on them after several weeks to reduce my expenses.
I have my marketing well optimized that I feel comfortable with the response I get without them. This is not to say they were not effective - I just have enough leads that I do not find the need to use them.
Call to action
Every marketing piece must have a strong call to action that tells your leads what to do next. At the very least you must include the web address of your real estate investor website AND phone number.
Half the people will go to your website and sign up. These leads will be fully pre-screened and pre-negotiated. You will end up saving a lot of time, money and effort by not having to repeat the same things over and over, and you spend a few minutes only to tell if it is a deal or not.
Others must call - you cannot control this.
Ultimately, a well optimized direct mail marketing campaign will get more leads and profits for your real estate investing business.| Ultimately, as long as you can optimize your direct mail marketing campaigns, your real estate investing business will continue to get more leads and profits.}
by: Simon Machcria
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