Successful design of TaylorMade Lady's Burner SuperLaunch Irons

Successful design of TaylorMade Lady's Burner SuperLaunch Irons

The new Burner SuperLaunch irons were designed exclusively with a certain type of player in mind; one that has a slower swing and needs help getting the getting the ball higher in the air. Centered around the higher handicapper, the SuperLaunch irons were made to be not only as long, but also as forgiving as possible.

For starters, the amount of offset found in theses irons can go a long way in helping the player straighten out a slice, and possibly even give them a soft draw to their arsenal of shots.

The height assistance comes from a very low and deep center of gravity, which comes as a result of the wide, multifunctional sole found on the bottom of the SuperLaunch head. Usually, the result of a fat sole is the tendency for the club head to get stuck in the turf. The engineers at TaylorMade overcame that issue via the use of a strategically beveled sole, which TaylorMade says makes it play like a much smaller, narrower sole.

Upon approaching the ball, the abundant offset isn't the only thing telling you this club is meant for maximum forgiveness; you'll also quickly notice the healthy topline. This topline is one of the key factors in producing the stability and forgiveness found in the Burner SuperLaunch. Knowing full well that a large segment of players prefer a thinner topline, TaylorMade's engineers cambered the backside edge of the topline, giving it more of a downward slant and overall more dynamic form.

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