Sui He To Be The New Face Of Shiseido Makeup Worldwide

Shiseido, which is backed by more than 130 years of newest skincare and color technology

, is known worldwide for offering the highest quality products in makeup, skincare and fragrance. She was hand picked by the Artistic Director of Shiseido Dick Page. He discovered the Chinese beauty backstage after a show during Fashion Week. According to Dick Page, Sui He is a beautiful woman, who is also graceful, as well as, intelligent with a sweet sense of humor. Sui He has an impressive background as she was the first Asian model, who opened the show of designer Ralph Lauren for the fall 2011 collection season. She also has the credit to walk for Chanel, Alexander McQueen, Tom Ford, Oscar de la Renta and Christian Dior. Now, this Chinese sensation will be the featured campaign model for the sun care and skin care campaign of Shiseido. The emphasis of the campaign will on the Asian countries, and it will be launching in January 2013.

As per the brand, the statuesque Chinese beauty was selected for her alignment with the aesthetics of the brand. According to Hiroshi Maruyama, who is the General Manager of the International Marketing Dept at Shiseido Co. Ltd, the model embodies the holistic sense of beauty of Shiseido. He says that her look is both fresh and elegant and has a subtlety and poise of expression, which give her a creative, strong and timeless quality. He feels that Sui He seems to radiate a glow from within. The Chinese model has been making her mark on runways throughout the world, once she become the first Asian model, who opened for Ralph Lauren Fall/Winter in the 2011 season. Since then, the Chinese model has gone on to walk for famous designers such as Donna Karan, Michael Kors, Karl Lagerfeld and more, in some of the most fashionable cities of the world, such as New York, Milan, London and Paris.

The high cheekbones of Sui He make her just perfect for magazine covers. Her long legs let her effortlessly walk down the ramp. Her Asian background provides her an exotic edge. She has an extremely unique style off the runway. The highly sought-after Chinese model has also been tapped for campaigns such as the recent H&M Autumn 2012 collection. She has also graced the covers of W and V magazine in recent years. The charming Sui He is indeed a very welcome addition to the world of Shiseido. Sui will front the brand's Makeup campaign globally along with the White Lucent and Global Suncare campaigns in Japan, US and Asia that will begin in January 2013.

So, be ready to see how this naturally thin and beautiful model will fare under the care of one of the world's most well-established beauty brands in the industry.

by: jammi

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