Suning Air Conditioning Season Starts The First Counter-move Manufacturers Prices - Su Ning, Air

Suning Appliance completion of the country's total 1 / 6 of the market share

, total of 400 million air-conditioning large orders, custom orders for 160 million after a series of generous, yesterday finally face the market in 2005 has employed air-conditioning season killer: carrying 400,000 sets special machine, stabilize the market to suppress prices, the first to start the 05 annual air sales. With air conditioning sales for 12 consecutive years of national championship experience Suning Appliance, this move is bound to trigger a chain reaction of the national air conditioner market.

Rush city, Suning 400,000 air conditioners parity attack

"2004 air conditioner market share of 12% market share in 2005, raised to at least 16%, with immediate effect, Suning 400,000 units nationwide to invest in special air-conditioning will be the first to start the 05 air-conditioned market," Vice Suning president, said Jin Ming, director of marketing centers.

As a national air-conditioning sales champion for 12 consecutive years of sales, Suning Appliance's every move in the air conditioning industry, no doubt has become a barometer of air-conditioning market, and shot about 40 million, will no doubt occur to the air conditioner market turbulence. The reporter noted that while in the air Zhangshengyipian, Suning 400,000 air conditioners falling instead of rising overall prices, including best-selling model in which 1P low prices directly to the thousand less, 1.5P selling price fell to 1200 models hundred dollars or so, which brand, including Haier, Midea, Chun-lan, Kelon, Oaks, Chi biggest names in higher domestic air conditioning and also includes the brand Matsushita joint chiefs.

"These 40 million special air-conditioned, with immediate effect will be more than 50 cities across the country, launched more than 130 stores listed at the same time," vice president of Suning, Mr. Jin Ming, director of marketing center said, obviously, a massive air-conditioning boom will be kicked off this quickly.

False start, clean up 6.5 million units together vendors inventory

Compared with October 2004, up 70% of steel, plastic materials rose 73.9%, up 39% galvanized sheet, copper rose 1,600 yuan per ton ... ... Earlier this month, the Japanese steel companies lift high international ore than 70% of the purchase price, the domestic steel companies were forced to follow-up, a new round of steel price increases will be reflected later, air-conditioning manufacturing costs is an indisputable fact, at this time Suning air conditioning suddenly promotional efforts, it also not offend the many air-conditioning manufacturers?

"Suning definitely get the support of many air-conditioning manufacturers," this analysis of the industry, "Annual sales of four million air conditioners, it is almost a year of large air-conditioning manufacturer's sales, that an air conditioner manufacturers to ignore a huge channel? annual 6.5 million units of inventory, factory air conditioning actually hope the start of a 05 air-conditioning market. " The first 100 through Suning order custom air conditioning, domestic air-conditioning giant, which are all active in the United States, the Haier units each hold about 200 000 large single, Chunlan, Panasonic, Kelon, are all more than 100,000 units, a large number of mainstream brands single power, of course, there will be special support, which, vice president of Suning Appliance, said Jin Ming, director of marketing center did not deny, and according to relevant industry sources, Haier, Midea, Chi College has more than ten major brands have signed with Suning March joint marketing agreement.

The reporter learned that the first of Suning air conditioning procurement procurement classification model, air-conditioning manufacturers of domestic and foreign support of the mainstream brands, the reporter also noted that the first batch of custom orders Suning, air conditioning energy efficiency ratio of more than 3.0 actually accounted for 72%, the category of new rate has exceeded 30%. The energy efficiency is undoubtedly a life and death has become a threshold air-conditioning manufacturers, Suning's classification procurement, the market will undoubtedly increase the threshold for air-conditioning, full participation among the 05 air-conditioned brand integration, this course will make a number of powerful brands applauded.

But soaring prices of raw materials face the air-conditioning, 05 air-conditioning going to do it their prices? Suning, Vice President, Marketing Director of the Centre Mr. Jin Ming said Suning predicted in May after the air conditioning up trend in the prices of a large area, as Suning annual procurement plans ahead of time. So there is strength in three or four two months even behind the market, completely suppress air conditioning prices.

by: gaga

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