Suning To Seek Suppression Of White Electricity Price Increases Mean Gome Its Unrealistic

Suning by very large scale procurement, hoarding goods and underwriting customized

in advance the three initiatives, a comprehensive check on the ice after washing price. State reputation, price hikes brand normal operation behavior. Businesses can not control the price of pork the same as to control the price of home appliances. Businesses through their platform to maximize the benefits consumers, but the attempt to control prices is unrealistic.

Festival on the price of home appliances, and as people feel the current stock market uncertainty. Some brands hinted in recent days threatened in March to white goods, "EADS were mixed," but the resistance from business has forced the stock prices surge to unknown. Shenzhen Suning said that through large-scale procurement, hoarding goods and underwriting initiatives to curb price hikes custom, but the remarks have been another home appliance giant Gome questioned.

In advance to keep stocks in order to maintain price stability?

Siemens, Bosch and other foreign brands in the prices of behavior, so that domestic household electrical appliance enterprises brainer. Haier subsequently issued a price adjustment notice, involving the white line of Haier products, washing products, prices particularly evident, Washing Machine rises about 7%, the drum washing machine prices on average rise of 10%. The industry believes that prices of white goods, "EADS were mixed" foregone conclusion.

Last week, the Shenzhen market Suning confirmed to reporters inside the factory received from some of the price adjustment notice, and predicted in the near future will present price increases. However, yesterday, Suning side dished up the "three measures" to check the national white product prices. Su Ning said, as early as late last year, up in the sound of a crying, Suning through large scale procurement, hoarding goods and underwriting customized in advance the three initiatives, a comprehensive check on the ice after washing prices, and in March will start the "concession season "during the event focused on the market, all the stores in order to protect the stability of ice-wash product prices.

"Factory price adjustment, we generally know more than one month in advance, and the ice early in the year they wash all brands reached nearly 30 billion size of the procurement." Suning Appliance refrigerator, washing machine and responsible for that year 3,4 month, the market demand for refrigerators, washing machines category is very large, a good drum for the market point of view, on the door and three door refrigerators, washing products, ultra-large stockpile in advance to ensure market supply and demand. The official said, "as early as price increases began to take shape in white, the Suning had 1.5 billion on the refrigerator, washing machine store goods, but the scale of the store so you can meet the national market volume of 3,4-month basic needs of the market quantity. "

Learned that consumers in Shenzhen in March in Suning stores to buy ice-washing products related to a 10% -25% discount.

Suppress prices not a very practical

For Suning's remarks, it seems not quite agree with industry colleagues. Yesterday, Shenzhen, China told reporters the United States related, as businesses offer consumers a discount none other is understandable, but from the trend, rising prices is the normal operating behavior brand. Businesses can not control the price of pork the same as to control the price of home appliances. Businesses through their platform to maximize the benefits consumers, but the attempt to control prices is unrealistic.

Still anonymous to the reporter questioned, "Su Ning of the store goods, marketing, underwriting and other initiatives tailored to fundamentally put an end to price hikes can not acts. Factories can not really mainstream popular models tailored to you. You how many place to store the cargo? especially the refrigerator, so much volume, you can not a heap million, right? Even if it were, these stocks can not supply the whole year, not to mention the next wave of price hikes do not know how many . "

Reporter has learned of some store brand supplier in Shenzhen also released price hikes "rumor." Counter a domestic brand of washing machine salesman said: "refrigerator prices will rise at the current price of about 10% of companies in March will be issued a formal notice of price increases." To a current price is 5360 yuan in the refrigerator, for example, by said sales rose 10% in March after the price adjustment will reach 5,896 yuan.

Recently, a famous domestic brand for people who air the phrase "amazing": According to the company's 2007 annual report and 2008 annual financial budget, if last year's price policy system, in 2008 air conditioning not raising their prices, manufacturers will face hundreds of millions of per loss.

Suning To Seek Suppression Of White Electricity Price Increases Mean Gome Its Unrealistic

By: qoqo

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