Supermarkets with new appliances birth of a new mode of intervention hope - appliances, channels, chain - HC Network Appliance Industry

Supermarkets with new appliances birth of a new mode of intervention hope - appliances

, channels, chain - HC Network Appliance Industry

? Large Marketplace A completely new mode of intervention appliances

Sell , Although low-key acting, but the pattern of home appliances channels and what impact changes will cause for concern, because it

Operate Category of goods is rich in life does not depend on a single category, so the business than a professional home appliance

Home appliance chain More leisurely, Decisive Force as a suspense end appliances?

? The recent news that the poor quality in an integrated shopping mall group started to make a major adjustment in early September 2005 set up the electric distribution companies, will be distributed in various stores in the appliance business of

Integrate To strengthen the supermarkets sell home appliances.

? In States United States , Suning Paradise and other professional home appliance chain giant market when the battle is in full swing, as the ninth largest domestic large-scale retail enterprises, new patterns involved in their poor quality home appliances sales, channel pattern change on the appliance will have what effect, cause for concern.

? When many people on the supermarkets also do not know what time things, Wumart out in Beijing, China's first shopping malls, retail and even become

Locks The earliest pioneers. ?? In recent years, the face of changing market conditions, has always been known for poor quality sound group has significantly accelerated the pace of expansion, shares supermarket hair, develop new business territory of the community, the acquisition of Tianjin Daiei, into the East China market, scale of poor quality development at every step. Currently, the number of shops Wumart has rapidly increased more than 600. Formed to focus on hypermarkets, supermarkets, convenience stores, convenience stores and other Ye Tai Qi head development momentum.

? In the United States and other countries to

Wal-Mart Represented by a large-scale chain stores have spread all over, and the layout is reasonable, has become the most important home appliances sales channel for the terminal. However, in the Chinese market, as large multi-store chains, whether the total number or geographical distribution have fallen far short of reasonable arrangement, the full development of the state, in the field of home appliances, sales should not play a strong advantage. It also gives countries the United States, Suning Appliance Chain has left more room for development.

? Wumart Group executives to clarify to the outside world, "Wu Mart is not going to open home appliance chain stores, some supermarkets have just co-ordination of electrical sales

Planning . The adjustment is in an area of more than 5000 square meters of shopping mall stocked with 1,000 square meters of home appliances in the sales area for harmonization of procurement and management, aimed to improve efficiency, boost sales. Compared to daily necessities, household appliances, single items of higher value, will help improve store sales, which is poor quality the reason for strengthening the appliance business. "

? Despite the poor quality appliance marketing companies do not want to set up such havoc, stressed that just the internal integration, but we should see that this was a mall full segmentation of the market cake, the real beginning of home appliances.

? And professional chain compared to supermarkets has a unique advantage: a larger, more kinds of commodities, flow of people more attractive, more sales, more comprehensive strength.

? As recently as Gome and Suning Appliance Chain operators such as mutual

Competition The white-hot, to take up money for the capital providers, crazy shop expansion enclosure model, not only aggravated the already tense relations between the manufacturers more vulnerable, and has begun to draw the community more and more questions, once the funding strand breaks , home appliance chain for household electrical appliances manufacturers, and the enormous social

Risk Cause for concern. ?? At this time, supermarkets cut into sales of home appliance terminals undoubtedly bring a new household appliance market, highlight the prospects of its development is full of people more reverie. Wal-Mart as the world's largest fully enter the Chinese market, its

Marketing Management Experience, particularly in operating appliances success model will give their Chinese counterparts for more inspiration. Hypermarkets attract its large number of passenger flow, to build a solid foundation appliance sales platform. As a result of extensive business category of goods, do not rely on a single category of survival, so supermarkets operating home appliances, home appliance chain compared to a more professional calm.

? 5 years ago, people think of Gome, Suning to such a climate of today; 5 years after

Appliance Retail

Who Controls the industry, only God knows.

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