Sustainability – Why Businesses Should Make It Their Business

Sustainability Why Businesses Should Make It Their Business

It is a well-known fact among businesses that sustainability is no longer a "great idea", but a "must". One survey result reveals that "over 50% of senior executives say that sustainability is either very' or extremely' important in a wide range of areas, including new-product development, reputation building, and overall corporate strategy".

Unfortunately, it also reports that "companies are not taking a proactive approach to managing sustainability. Only around 30% of executives say their companies actively seek opportunities to invest in sustainability or embed it in their business practices..." One possible reason is that businesses see sustainability as an external issue, rather than core concerns of the business. Recent study also shows that 46% of businesses say that budget challenges and 42% say that difficulty in demonstrating the ROI make it hard for them to actively invest and practice sustainability. Other reasons include fear of disrupting present business processes and lack of knowledge.

Not Walking the Talk

Customers also show their unwillingness to participate in the drive for sustainability. Most do not want to pay for sustainability even if they say they value it. For example, some airlines are promoting carbon offsetting. But most travelers are not willing to pay any additional amount for anything that does not cover their airfare, taxes, or baggage fees. In other words, businesses and customers do not walk the talk. With this pointed out, it is important to stress out that "the long-term viability and prosperity of the business ecosystem depend on the long-term viability and prosperity of the social and environmental ecosystems". For airline passengers, a few cents for carbon offsetting is worth thousands of flights and millions of miles that the forthcoming generations could take.

Facing the Fear of the Unknown

Businesses should not fear the unknown when it comes to sustainability, be it knowledge, process, budget, or ROI. Any active effort, big or small, would have positive effects in your business's performance, especially on a long-term basis. One survey proves that the "firms enjoying Best-in-Class performance share several common characteristics: 74% have an organization-wide sustainability policy and 52% are more likely to incorporate sustainability metrics into value chain performance management." While it is proven that sustainability has its ROI, it's important to "recognize that the tangible ROI benefits of sustainability efforts won't happen overnight, soset realistic and achievable goals that can then be built over time.

Such goals are called sustainability solutions which are made available and can be customized depending on your business's profile, budget, and needs. GoodEarth Products, LLC is a leading sustainability solutions provider. Equipment, products, and tools are made available to help reduce your business's operational costs, augment profits, enhance company image, and create a healthier and sustainable environment. GoodEarth Products can help your business make sustainability its business.

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