Sustainable Development Products Of 2012 Adidas Will Be A New Milestone

Moreover; the FTSE Social Responsibility Index also included Adidas

. And it was the only sports goods company that yearly released sustainable development reports since 2000. The sustainable development work of Adidas Group is going to emphasize these aspects below. Adidas, in the first place, want to eliminate materials and handicrafts that are pollutants out by means of development. And it wants to use the sustainable development's materials and practices. Secondly, as long as technology allows, Adidas will use recycled materials. The third thing is that all product categories will be prevented to adopt PVC by the perseverance of Adidas. Nowadays; PVC is not included in ninety-nine percent products.

Adidas would like to invest in sustainable cottons and it also supports and funds in "Better Cotton Initiative". The purpose of the Initiative is to ameliorate the environmental footprint of cotton industry. As a part of the Group's environmental protection strategy, Adidas promises to put better cottons into the use of one hundred percent products. Simon Cartwright added: "The 2012 London Olympic Games let us set a new goal". "This will help us speed up our process in the field of sustainable development". "In the Olympic Games, we can see the process by ourselves". "Viewers will have a look at the most exciting sustainable development products in the London Olympic Games' tennis match", said him.

As a result, you can be well assured at the time you see Murray or Tsonga in the competition. Because waste bottles, such as beverage bottles as well as detergent bottles will be made into polyester shirts that will be provided for them to dress. It is very important for our athletes to wear products of sustainable development. Because many athletes themselves are in favor of sustainable development. Athletes can be at ease, for in order to promote products' sustainable development to the largest extent, Adidas has taken measures what they can take. Furthermore, depends on its advanced technology, Adidas products' performance will not be affected.

This year, Adidas did not introduce the new model called Adidas SUPERNOVA SEQUENCE. Since SUPERNOVA SEQUENCE 4 appeared on the market as the main style of the "try to run for twenty-eight days" redemption activity, it has been the first shoe style for running enthusiasts to choose in daily jogging trains. Compared to the previous support running shoes of the SUPERNOVA series, SUPERNOVA SEQUENCE 4 not only collected all Adidas running shoes technologies' high-end configuration and the acceptable price of less than thousand Yuan. It continued the high performance-to-price ratio advantage as usual. Moreover, with exquisite details as well as all kinds of materials' combination, the technological feeling of the entire shoes was outstanding. So it was no wonder that it became another popular masterpiece on Adidas's professional jogging shoes market.

by: Aaron Green

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