They are often called in to help in business contexts by reintroducing a sense of a shared aim
, goal and sense of direction between the members of a team. In order that the motivational speaker is able to make the most of their time speaking to delegates, he or she must be appropriately briefed. This means that the person who hires the speaker must ensure that he or she is given all the necessary information to tailor their speech to the audience so that it is as effective as it possibly can be. This might include details of the challenges facing an organisation at present as well as the challenges they may have faced in the past. Whether or not challenges were successfully overcome in the past, the motivational speaker will be able to draw on them to help the audience get back on track.