Take Your Business To The Next Level With A Direct Marketing Network

As much as we like to use the Internet for our marketing activities

, direct marketing has its own set of benefits. Unlike network marketing in the usual sense, you can use a direct marketing network to reach a deeper audience. This method of marketing is comprised of both online and off line techniques.

It is important to realize that marketing online does have limitations. Your audience is smaller and is determined by the need to receive permission to send information in many cases. While it is true that the receivers of the ads are more targeted and relevant, they are also more wary of online marketers and their methods. Its easy to just delete an email or unsubscribe to a newsletter.

What a direct marketing network can do for you is put you in front of a lot more people; mainly in physical print. Catalogs, flyers, promotional materials of all types and even outdoor advertising like billboards or bus stop windows or benches are all effective marketing methods. The idea is the same as attracting traffic online.

If you can get your material in front of enough people, eventually, they will place on order. AT the very least, they will recall your information when they discover they gave a need for your service or product. I like to call this "total recall marketing" sometimes and I have even done it myself a few times.

Not to speak against marketing online, but people tend to put more credence into a physical ad than they do in a digital one. Why is this the case? Well, it is a perception about the company itself. It doesn't cost a thing to send an email or newsletter online. So consumers get the impression that the ad originates from a singular person or entity. They don't see the company in a positive light, which is why it takes nearly seven views of an ad online before a sale is made.

However, if they see your advertisement in public, now they feel you are more reputable, have more to offer and maybe are more honest. All because they perceive that you have enough business to be able to afford that advertising. It is no secret that advertising is not cheap.

So now we come to the real meat of the question; cost and money. The truth is that it does not cost any more to advertise offline with a direct marketing network than it does with an online entity. Add the fact that you will be getting more views and possibly more leads and the cost goes down even further. If you were to do a ratio of ad cost to sales generated, the numbers would absolutely astound you.

If you are serious about your business, take it to both worlds; online and off line. Direct marketing networks help you get ads in front of people on a regular basis. More visual traffic equates to more leads being generated and more sales converted.

Bottom line: success is one passerby away. A direct marketing network can make it happen.

by: BrianGarvin

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