Taking Control Of Your Website

Taking Control Of Your Website

Taking Control Of Your Website

Your business needs a website if you are to be noticed in your market. A good web presence will help market each of local, national and international businesses.Keeping control of your Domain, the Hosting costs and your Website are often areas the small to medium business struggles with. Your Domain name is as valuable as a trade mark, patent or your Brand and you should protect it in the same way. Over the past six years, we have owned a number of Domains and various websites. Our first website and domain we purchased as part of the assets of a going concern business. Initially for the first two years we were provided with access to our shopping cart and we could update products, photos and prices. Online orders and site stats were also available to us. This was great while we had access, but as time went on we found other businesses not related to our own being advertised on our website. Communication with the webmaster became nonexistent and eventually we lost control of our site and it was no longer available online. It also turned out we were not the registered owners of the domain, the webmaster was.We eventually lost the site and the domain. Our second website we also purchased as part of a going concern. This time we made sure we were the registered owners of the domain and had full control over it. This Domain is currently parked, but we have manintained control of it. Again we had limited access to our products, primarily because of the coding of the site, we could change products and pictures and pricing and review order details. This site became outdated and required a complete rewrite, in less than 12 months of owning it. According to our hosting company, who also were the site's designers it was going to cost us many thousands of dollars to rewrite it. Once again the site went offline, all we have to show for it is a cd with the source files. Hopefully these couple of examples show how important it is for small to medium business to take control of their domains, their hosting and also their website or potentially websites. Make sure you own your domain and can move it to a new Hosting company if you decide to. Make sure your Webmaster gives you full access and control of your website so you can make changes or organise for changes to be made as and when you require them. With these issues handled you can then get on with your business knowing you have your web presence handled.

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