Targeting Your Fitness Customers Through Facebook

Targeting Your Fitness Customers Through Facebook

Facebook Fans are worth their weight in gold for a number of reasons. First and foremost, they show an interest in your business and can potentially become a member of your gym or health club. Second, they provide you with access to their friend list which puts you into contact with other prospective customers. Last but not least, Facebook Fans are valuable sources of information. If you want feedback about the services that your fitness center provides, you can go directly to your page and find out which areas need improvement. Although a Facebook account is relatively easy to set-up, it does need to be updated frequently for it to be of value to your current and prospective customers.

Social media networking, when executed properly, can bring your fitness business to a whole new level. Not only will you see an increase in memberships, you will also have an easier time upselling more expensive packages to your clientele. This can mean big things for your gym or fitness center. Most importantly, it will give you the security that you need in troubled economic times. Why not take advantage of the resources that are already available to you? If you ask me, Facebook is a great place to start!

What Facebook Can Do For You

In addition to putting you into contact with current and prospective customers, fitness marketing through Facebook can:

Give you valuable insight about your target demographic. You can learn a lot about your members by reading their profiles and wall posts. There is a lot of valuable information contained in these communications.

Get your name out there. Free advertising is hard to come by these days. What better way is there to get your name out than through a Facebook post or group comment?

Provide you with a place to test new ideas. Go ahead and share what you're working on with your Fans. Not only will they be the first to tell you if something that you are doing isn't working, they also can give you advice as to how to fine tune an area that needs improving.

Help you establish a sense of community among members. Rather than feel disconnected, you view your customers as part of your family. This allows you to maintain a positive relationship with them as well as keep them in your gym or fitness center longer.

Allow you to address concerns before they become bigger problems. Suggestions are not taken lightheartedly. You can tackle an issue before it spins out of control. Again, this is an area where customer communication is critical. You can offer solutions instantaneously.

Facebook offers fitness owners the opportunity to communicate openly and frequently with current and prospective customers. It is up to you as to how you use this information once you receive it. If the task seems like too much for you to handle, you should employ a good fitness marketing group to do it for you. In fact, in addition to setting up your Facebook account, we also handle all of your communication needs as well.

There is no sense in letting another member pass you by because of your limited resources. Give our fitness marketing services a try and watch in amazement at how many new customers walk through your front door with a picture of good health in their minds.

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