Techniques of Seo
Techniques of Seo
Techniques of Seo
SEO Techniques are a set of specific tasks that would be performed by a Search Engine Optimization Company, when employed by a Client who desires high search engine positions to attract targeted traffic, with the intention of increasing their conversion rates and brand awareness.
Effective Website Optimization should enable the Search Engines to Index a site, utilising the most relevant keywords, related to the content which is promoting the goods and services offered by the Client. Implementing successful SEO Techniques require's an extensive knowledge of logic and a very good understanding of the targeted market sector.
Search Engine Optimization must be focused towards Human visitors in order to achieve good quality traffic and conversion rates. Page Content should be specific, informative and relevant to a search query. Writing relevant, quality content is one of the most important factors or SEO Techniques, which will unlock the doors of your website to real visitors.
A website is a visual and graphic interface to a Company. The web designer will incorporate many skills including graphic design and expert coding to represent the Clients goods and services, to reflect the quality, expertise and brand of the Client. Key factors to combine within the SEO Project Plan are as follows; Domain Name - Short names are easier to remember without hyphens were possible.
Domain Extension - .com or .net For the Global Market. Use .co.uk for UK Country specific traffic
Host Location - If your attracting UK business host in the UK.
URL Names - include relevant keywords - unique to each page.
Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.
Navigation Structure - Keep it simple.
Meta Tags - Title and Description. - Unique detail for each page, related to page content.
H1 Tags - Use for the short on page content description.
H2 and H3 Tags- Use for Headings for sub category's within the Content
Page Content - Critical Component.
Internal Keyword Link Strategy - Use targeted keywords to link between pages.
Keyword Visibility - Within page Content.
Image Alt Tags - Helps with Accessibility.
Privacy Policy - Assures trust and confidentiality.
The site should confirm to the W3C standards.
Create and submit sitemap's - formatted in either .xml -.htm - .txt.
Create and submit RSS feeds to relevant feed directory's
Create and submit Articles & Find relevant websites within the same market sector or niche and form a link partnership.
Submit your website to relevant or industry related directory's.
A link exchange should be formed by utilising relevant keyword Anchor Text.
Utilise relevant Social Networks and Forums related to your Market Sector.
Utilise Blog sites relevant to your Market Sector.The above factors are proven SEO Techniques, that will help increase targeted traffic from achieving good or high ranking search engine positions.
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