Telemarketing and Economy

Telemarketing and Economy

Telemarketing and Economy

The economy of several third world countries depends on the telemarketing sector. These countries have currencies that are placed lower than the most powerful of them all: the American dollar. The call center industry provides them with this foreign currency and keeps their economy from collapsing into troughs. The BPO sector has improved many economies across the world, including many countries in Africa and South America. Countries like Brazil and Nigeria are known to have improved drastically as economic powers because of the telemarketing services that they do. In other words, for every third world country, the business process outsourcing sector is a lucrative one. But are these countries actually ready for it? Let's find out!

The emergence of a call center sector in a country is directly proportional to the infrastructure available. The right kind of framework is needed to bolster a BPO hub. The telemarketing sectors of these countries can only develop if they can build up the infrastructure. In business process outsourcing parlance, roads and transport facilities isn't the only modes of infrastructure development. Call centers need technical support. They need their logistics to work for them. For example, they will need cheap Internet connection. Call center services are primarily web-enabled. Unless the unit has seamless and fast Internet, they cannot work. Even customer service calls are routed over the Internet. The support of the government is essential here. The authority can help build up telecom networks that benefit the investors. Countries like South Africa got fiber optic cables installed so that their BPO service hubs receive proper Internet connection at low costs.

Manpower is the next vital requirement for a BPO industry. You cannot always import call center experts from other parts of the country. You will have to rely on local talent to make the cost of telemarketing services a profitable one. When you get people from outside to man your phones at the inbound call center, you shoot up your expenditures in terms of salary. You have to keep the expenses down so that your call center services see a healthy profit. A country that has a high number of educated people will be able to provide agents for telemarketing. The salary at call centers is generally higher than what is offered by the other sector. That is a reason for the youngsters to join business process outsourcing. It is also important to train the people you take on board. The customer care departments have become very strict with quality.

The economy of the country is further strengthened by the quality of work that it does. Initially the BPO investors may be swayed by infrastructure and facilities. But the steady flow of work can come in only when the call center services are of world-class standard. The projects coming in the first quarter would mainly consist of customer service and phone answering ones. When the clients feel satisfied with what they get, they will branch out to include other services like telemarketing and lead generation.

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