There are a lot of free resources that you can use on the internet in order to create your personal brand. Picking the right one to use is highly dependent on the market or the niche that you want to tap into. You need to be able to research on the best channels for communication to your target market. You also need to know what your target wants.
Social media platforms are very popular because the "World of Social Media" already have a lot of subscribers, whichwill help you reach a lot of people. Facebook, Twitter and a Personal Branded Website are good places to start just because of the sheer number of people that use them today. Also, many consumers and potential clients are now looking at social before doing business with you or purchasing product because of the fact that almost all the information that you have given them are online and they can verify it. They can also see what kind of lifestyle you live and who your contacts are. Another free resource online such as YouTube will allow you to actually post videos of yourself. You can position yourself in such a way that you are seen as an expert in your industry. You can even have your own Personal Branded blog or where you can write about current trends in your market and anything that your target market are wanting to read online. If you are not that experienced in creating websites, you look for Personal Brand Development specialist that will help you create a long-lasting online Personal Brand.Note: when looking for Personal Brand Development be sure to keep an eye out for the ones that have the "Done For You" services.
If you feel that your market is not really that internet savvy, then you need to have access to Online PR specialist that can help you market your Personal Brand online manually. There are a few specialist that you can search online that offers Personal Brand Development and Online PR services that will help you create an online branding kit so that you don't need to create one by yourself and they will help you zone in on your target market.Online Personal Branding will help you be visible in your market. If your community is very close then you can easily sell your brand to them. Helping people out in your market is another way of branding yourself so that you can be known as the "Go To" person. You need to determine your target market first before you create a marketing plan.This will help you figure that best way to position yourself in your market.