The Best Investment Your Business

The best investment ever, is your own business.

I have met so many business owners whose businesses arent growing and arent competitive for many reasons. Many times it is the business owner preventing the growth of their own business.

I debate so many business owners about taking the plunge and testing out advertizing, adjusting workflow, staffing and even changing the esthetic of their offices to fit their brand to be more inviting to employees and customers. Many business owners are of the mindset that running lean is the way to go. Running lean may keep up the bottom line up while you are small, but eventually this will stall and prevent growth and even cause you to lose money.

These same business owners, while running lean will often then invest their profits into stocks and other investments, mean while the best investment ever, was in fact their business.

Henry Ford said a man who stops advertizing to save money is like a man who stops his watch to save time.

With all reward comes some risk. To mitigate risk, have a plan.

Review your products and services and identify the ones that are most profitable. Who is buying these products? Identify a client profile that represents the clients, who is most likely to purchase your products and services.

Work with an advisor, like Assure Assess who specializes in helping small and midsized businesses achieve growth. An experienced advisor will be able to help you look at what youre doing now, identify issues and craft business, marketing and advertizing strategies to guide you.

Finally dont be afraid to take the plunge by investing in your business. It could be the best investment you ever make!

For more information visit http://www.assureassess.com

by: Courtney Jewell-McElroy

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