There are certain mobiel phones in the market who make sure that they are the ones which all the others look up to
. They are the one who make sure that the standards in the marklet are always high and also make sure that that particular new handset in the market creates a aura about itself in the market. Thus these mobile phones always keep the hope alive of those professionals who have been waiting for that particular feature or that particular application model or edition. The just make sure that thing do not become stagnant or redundant for that matter. They will always create a speed and need for research and development pushing themselves and indirectly pushing others in the market to reach new levels of technological sophistication. That equilibrium where one can say that yes they have achieved in building the ultimate gadget or handset can never be achieved. This race is a never ending race and and all those who run in it do not play to win but play to stay ahead as long as they possibly can and then finally bail out.
Not every company is expected to last long in this market filled with a large number of p;ayers fighting for a shrinking market. There are always those who completely change the direction of the mobile phone development and thus bring in a new product in the market which completes and meets needs that were never met before. It creates certain needs and demands in the market which even the consumer was not aware that they were their. This is what the new Blackberry Bold has brought with themselves in the market. They have brought in a world of change in the smartphone market and causing changes in how certain demands of the consumer are met and how are they looked into.
Certain changes have thus been brought into market and the Blackberry Bold is not part of that change but it is the change. The bold new Blackberry mobile phone has thus made possible meeting certain needs in the market and thus brought in a culture in the business world that changes the way it functions.