The Business Challenge Of Mobility And Crm

The Business Challenge of Mobility and CRM

Todays distributed workforce requires a sophisticated computing environment with a solid and cost effective solution for both data and application synchronization. The complexity and expense involved in keeping data, application upgrades and customizations synchronized with database replicas distributed across WANs, LANs, and mobile clients has become one of the critical factors in evaluating a mobile CRM solution.

Mobile CRM solutions differ in terms of completeness, architectural approach, and synchronization method. The key to an effective mobile solution is ensuring mobile users have access to all the functionality of their CRM system wherever and whenever required, facilitating peer collaboration and uninterrupted productivity.

Pivotal Mobile Sales is designed to support an enterprises mobile workforcewhether disconnected or connected via broadband, dial-up or wirelessdelivering 100% of the CRM functionality and access to critical customer data, anywhere, anytime from the same application and user interface as LAN-based systems.

Mobile Work Force Requirements

Distributed teams are vulnerable to communication breakdown. Nowhere is this more apparent than with mobile and remote sales teams where important decisions can be painfully delayed, resulting in lost opportunities. The key to overcoming broken communication is ensuring all relevant prospect, customer and product data is available in an offline or disconnected environment seamlessly integrated into other CRM components, thereby guaranteeing consistent, integrated business processes between in-house, remote and offline users.

Enterprises with highly mobile workforces require different degrees of access to critical, accurate business information using a variety of access methods, depending on their current location:

Remote ConnectivityWith todays ubiquitous access to broadband, mobile users are able to work from the field as if they were in the office. Broadband ubiquity, however, has resulted in the expectation that mobile users always have full access to their CRM application and current dataconnectivity failure or unavailability is no longer acceptable.

Disconnected UseWith expectations rising, organizations have even greater need for full offline capabilities to ensure they are never without access to critical functionality and data. Effective disconnected use must include 100% of application functionality, a local database containing the users data, and the ability to perform bi-directional synchronization between the offline data and the main system.

Mobile CRM

by: CDC Pivotal CRM

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